Idea Brief
Show logos in context »
BY CHUCK GREEN One sure way to get a client excited about a new logo is to show them how it will be applied in the real world—show it in context.
Idea Brief
Clip art parts and pieces »
Not every project requires a “from scratch” solution. When I was asked to create an illustration to promote a program centering on a “reef” metaphor, I tracked down a clip art image from Dynamic Graphics (figure 1).
Idea Brief
Promote yourself with a card »
BY CHUCK GREEN The idea is to mix your marketing message with information your audience will keep at hand. In the case of the card used to promote ideabook.com, side one includes inch, pica, millimeter, and point rulers, a basic color palette with CMYK values, charts of line values and shades of black, and, of course, information about the site.
Idea Brief
Punctuate with images »
BY CHUCK GREEN Whether it's print or online communications, one simple way to punctuate the message or feeling you want to communicate is to inset generic images that build on the theme (figure 1).
Idea Brief
Idea architecture »
BY CHUCK GREEN How do you generate interest in a project without committing to a design—demonstrate the idea architecture. I created this flow chart recently as part of a proposal for a Web to an expert consultant. I used the page to communicate the big picture and linked to other sites to show the client examples of how we might handle each subject.
