IDEO Method Cards

IDEO's human factors specialists conceived the deck as a design research tool for its staff and clients, to be used by researchers, designers, and engineers to evaluate and select the empathic research methods that best inform specific design initiatives. The tool can be used in various ways — sorted, browsed, searched, spread out, pinned up — as both information and inspiration to human-centered design teams and individuals at various stages to support planning and execution of design programs.

Inspired by playing cards, the cards are classified as four suits — Ask, Watch, Learn, Try — that define the types of activities involved in using each method. Each approach is illustrated by a real-life example of how the method was applied to a specific project. As new methods are developed all the time, the deck will grow and evolve over time.

The Method Cards appear to have unexpected relevance to groups that are not necessarily engaged in design initiatives. Clients report using the tool to explore new approaches to problem-solving, gain perspective, inspire a team, turn a corner, try new approaches, and to adapt and develop their own methods.

FROM CHUCK  You'll find tributes to and reviews of IDEO Method Cards in everything from Fast Company Magazine to BoingBoing.net and Kevin Kelly's Cool Tools — they've won design awards and, recently, have even been re-published by IDEO in the form of an App. But this is the original — I well-designed, collection of cards that will stand the handling they're going to get. Wonder if they're worth having? Just Google "IDEO Method Cards" and browse a few of the 10,000-plus mentions.

Add to cartIDEO Method Cards $47.95
51 cards, package, and guide

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