The Desktop Publisher’s Idea Book
The Desktop Publisher's Idea Book, 2nd Edition by Chuck Green is a desktop publishing standard. It features 100 step-by-step desktop publishing and Web design recipes. Beyond the obvious newsletters, envelopes, and letterheads, it offers a wealth of useful, eye-catching, and unusual projects perfectly suited to your computer and graphics or laser printer.
UNIQUE PROJECT IDEAS. The idea book features scores of projects you can easily recreate using any DTP or word processing software program. Whether you're a new computer user with no design experience, or an experienced pro, the idea book provides the design and production details that put the power of print to work for you.
362 pages; hundreds of illustrations/photographs; ISBN: 0679780068
COMPLETE DETAILED LAYOUTS. Each project includes one or more designs, page dimensions, typeface names and sizes, sources for clip art and photos, and the names of companies that can supply you with production help and special materials.
A DIFFERENT KIND OF BOOK. All of the idea book projects were created exclusively for you to integrate into your own work. You are free to recreate any element of a project—the design, the production techniques, the font choices, even the headline and text ideas.
EXPERT TIPS AND TECHNIQUES. Chuck shares the basics of project production and tips for working with illustrators, photographers, and commercial printers. He helps you rethink the design and function of everyday documents and explore ways to maximize their effectiveness.
TURN YOUR IDEAS INTO RESULTS. The idea book includes over 350 pages packed with hundreds of illustrations and scores of ideas to help you tap the creative power of your PC or Macintosh computer.
PROJECTS INCLUDE: Instant binder, Gift Folder, Catalog, Cookbook, Infobook, Brochure Book, Quick-Change Menu, Take-A-Test Brochure, Business Greeting Card, Pop-Up Card, Letter/Coupon Combo, Two-Way Message, Map Flyer, Play Sheet, Computer Files Record, Newsletters, Billboard Box, Poly Bag Pack, Great Quotes, Dry Erase Board, Coasters, Decals, 3-in-1 Labels, and many more.
REVIEWS OF THE DESKTOP PUBLISHER’S IDEA BOOK
“Chuck Green is the master! If you thought desktop publishing meant boring, think again. The tips, the techniques, the tricks and the examples in this book can make any business a better guerrilla marketer.” SETH GODIN, Author, Permission Marketing
“The Desktop Publisher’s Idea Book brims with powerful ideas, presented simply and engagingly. I’d say it is mandatory reading for anyone who takes their marketing seriously and wants to unleash the creativity that exists with them.” JAY CONRAD LEVINSON, Author, Guerrilla Marketing
“Chuck Green has made an extremely difficult subject as simple as it’s going to get!” JOHN MCWADE, Publisher, Before & After Magazine
“If you’re getting bored producing the same, old promotions and publications, this book is a great idea generator. And it explains projects and techniques in a way that makes readers say, ‘I can do that!’” CATHARINE FISHEL, Editor, Dynamic Graphics Magazine
“I have genuine admiration for the clarity and teaching value of Chuck Green’s writing and illustration style....and so do participants in my design seminars.” ROGER C. PARKER, Author, Looking Good In Print
“This book has it all—great designs and complete instructions on how to recreate them. You can’t find a better designer/teacher than Chuck Green.” DANIEL WILL-HARRIS, Publisher, EsperFonto at will-harris.com
The Desktop Publisher's Idea Book $29.95362 pages; hundreds of illustrations/photographs; ISBN: 0679780068
Thank you for your support—a purchase here makes the free material at ideabook.com, jumpola.com, and pageplane.com possible. Have a question? Don't hesitate to call 804-266-7996, 9-6 EST or to E-mail info@ideabook.com.