Getting It Printed, 4th Edition
Take control of your printed work. Successful graphic design depends upon the finished product—and the success of printing jobs depends as much upon the customer as it does on the printer. Decisions must be made about everything from inks and papers to file formats and press specifications.
Getting It Printed takes a comprehensive look at how to work with printers on everything from estimates, pricing and negotiating to trade customs and quality guidelines. It has been a primary resource for the production industry for over 17 years, offering practical, jargon-free information about how to stay on schedule, control costs, and get quality results. Now in its 4th edition, this invaluable reference continues to offer tried and true printing advice and has been updated to include all the latest digital technologies and reflect changes in the printing industry.
INSIDE YOU'LL FIND
> Technical and business requirements needed to participate in the cooperative workflow.
> Sequenced chapters that walk you through printed projects from idea to delivery.
> Checklists to help you maintain quality standards and spot potential problems.
> Easy-to-understand illustrations, photographs, and examples explain difficult concepts.
The skills you'll learn from this book will increase your control thought the entire production of a printed pieces. Getting It Printed is a must-have for anyone who plans, designs, or pays for printing, from designers and illustrators to production managers for studios and agencies.
Printing is one of the few industries where customers have the chance to take an active part in the manufacturing of their product. This book gives you the tools you need to make printing's blend of art, craft, and industry work for you.
CONTENTS
Overview: Planning For Results
The Parts: Type and Graphics
Assembling the Parts: Prepress
Outputting the Parts: Film & Flats
The Magic of Color
Using Paper & Ink
Exploring Offset Printing
Exploring Other Printing Methods
Techniques For Finishing & Binding
Working With Printers
FROM CHUCK So much attention is paid to the design side of our business that we sometimes forget how critical production information and skills are to the process. In fact, if I can't see my design through to the end product, it isn't much good to anyone. If you think you don't know enough about the production side of the design business, this is a good start.
Getting it Printed $32.95208 pages; ISBN 1581805772
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