Communicating with Color

Use the Pantone Guide to Communicating with Color to make your color choices credible, predictable and effective. Filled with hundreds of color combinations and illustrations, this book is based on consultant Leatrice Eiseman's popular seminars on the psychology of color. Apply these essential guidelines and illustrations to all your projects- branding, packaging, point-of-purchase, advertising, signage, logos, Web sites and more!

WITH THIS USEFUL GUIDE, you'll find everything you need to make color work in your designs - from valuable color terms to a chart for converting Pantone spot colors to Hexachrome and process formats. Created especially for anyone interested in the psychology of color and meaningful color combinations, this guide uses Pantone's universally utilized color systems to ensure that color comes out just the way you like—No surprises.

INCLUDES HUNDREDS OF COLOR COMBINATIONS, ILLUSTRATIONS, AND INK COLOR FORMULAS FOR PRINTING. Learn about the emotional impact of color, symbolism, and trends. Draw from palettes created using specific Pantone colors (the industry standard). Plus, use the included chart for converting Pantone spot colors to Hexachrome and process formats.

Pantone Guide to Communicating with Color

FEATURES

> Basic color terminology
> The emotional impact of Color families
> Color symbolism and trends
> Hundreds of color combinations and illustrations and ink color formulas for printing
> Chart for converting Pantone spot colors to Hexachrome and process formats

BENEFITS

> Explains the emotional meaning of each color family
> Demonstrates hundreds of the most effective color combinations
> Eliminates guesswork in color selection and verification
> Easy to communicate colors by distinct number or name
> System supported by worldwide network of Pantone Licensed Printed Ink Manufacturers

FROM CHUCK  To me, creating and implementing Web and print color palettes is among the most challenging aspects of a designer's job. This book, authored by a Pantone expert, provides the theory AND practical information you need to take full advantage of the industry's preeminent color matching standard. Find the color combinations you want here and you can match them exactly using the accompanying Pantone numbers.

Add to cartPantone: Communicating with Color $39.95
144 pages; ISBN 0966638328

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