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BY CHUCK GREEN Take a look at your design portfolio. Does piece one for client A have distinct similarities to piece one for client B? By that I mean, do the pieces share similar concepts and/or layouts? Do the same typefaces, color palettes, and types of imagery appear project after project? Is there a “look and feel” that permeates everything you do? If so, there could be a problem.
Continue reading "Commercial graphic design is not self-expression" »
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BY CHUCK GREEN I believe that people on our periphery hold an extraordinary potential for positive influence that those closest to us do not. We (rightly so) should expect a certain level of encouragement from friends, colleagues, and family members, but when someone we don't know well, someone with no motive other than kindness, expresses even a small bit of interest in our lives, it can have a profound and powerful effect.
Continue reading "Victor Kryston, Dill Cole, The Eucalyptus Tree Studio, and the power of encouragement" »
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BY CHUCK GREEN Some time back I was asked, “What career advice can you offer to someone who wants to follow in your footsteps?” Beyond seeking the counsel of a clinical psychiatrist, here's my answer.
Continue reading "Advice for a new designer" »
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BY CHUCK GREEN I don’t think of myself as an author. I am, more accurately, a designer who, periodically, squeezes a few words through the eye of the publishing needle. The fact is, if my high school English teacher, Mr. Kryston, had known I’d be writing for public consumption, I’m guessing he’d gladly have thrown himself on his sword for the better good.
Continue reading "About writing" »
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BY CHUCK GREEN To me, design is a communication art and the people who practice it should be held, or hold themselves, to a far higher standard than the terms imply. Following are the standards I aspire to. Someday, I hope to get halfway to achieving them.
Continue reading "About design" »
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BY CHUCK GREEN In thirty-something years of plugging away at this business, I have been called an art director, a commercial artist, a graphic designer, a desktop publisher, and a graphic artist (and, of course, a bunch of things we won’t go into here).
Continue reading "5 principles of good design" »