BY CHUCK GREEN Finding just the right commercial printer for a particular job is an exercise in narrowing: you identify the ideal printing process, you locate companies with the equipment to execute that process, and you identify people who know how to get the most from that equipment.
Continue reading "How to find the right commercial printer" »
BY CHUCK GREEN Has it ever happened to you? Your project deadline is fast approaching and you find a gap that needs filling—you need the kind of clip art image that slows your reader down long enough to get them interested. The visual puzzle piece that explains your point in a way that words cannot. You search your arsenal of disks, catalogs, and CD's to no avail—minutes ago you were sailing along, now you're dead in the water.
Continue reading "How to choose and use clip art" »
BY CHUCK GREEN Three proposals, three-hundred envelopes, three-thousand business cards, thirty-thousand brochures—if you don't spend a lot of time getting projects printed, how and where to do it can be daunting. If you do it every day, you know that the quality, pricing, and efficiency of various printing services varies dramatically from place to place and time to time.
Continue reading "How and where to print your projects" »
BY CHUCK GREEN My idea books include a section devoted to commissioning work from illustrators and photographers. I said there and repeat here that artwork commissioned for a specific project has an impact like nothing else can—it makes the publication uniquely yours.
Continue reading "Taming wild words" »
BY CHUCK GREEN Comedian A. Whitney Brown said, “The saving grace of humor is, if you fail, at least you don't have anyone laughing at you.” Take a break—here, for better or worse, are some favorite stories and jokes.
Continue reading "Funny stuff" »