BY CHUCK GREEN Want to customize your brochure for a specific market or an individual customer? Ever wish you could magically add new products or services without reprinting? Searching for a big-dollar look on a shoestring budget? This design does it all and anyone can create it.
Continue reading "Mix and match brochure" »
BY CHUCK GREEN The business card—many of us use it more than any other single marketing item, yet it very often demonstrates the least marketing smarts. A conventional card includes a logo and some basic information—the name of the organization, the name of the employee, their title, phone numbers, and street address. What can you do to make your business card generate business? That requires a little “jolt thinking.”
Continue reading "Rethink your business card" »
BY CHUCK GREEN “Distributing flyers door-to-door? Chuck, you gotta be kidding! Why,” you say, “would a forward-thinking, twenty-first-century kind of operation like mine, stoop to the stoop?” My sentiments exactly. When I first considered this idea, I thought the same thing. But once I did a little “jolt” thinking—the how, what, and why of doing things—I changed my mind.
Continue reading "Knock, knock door hangers" »