BY CHUCK GREEN The book is a primary fiber of the information fabric. A form and function so deep-seated, new ways of delivering ideas, no matter how revolutionary, struggle against it. Even with the advent of the computer and Internet, I know few people who prefer it to reading from the printed page.
Continue reading "Create an out-of-the-ordinary booklet" »
BY CHUCK GREEN Want to customize your brochure for a specific market or an individual customer? Ever wish you could magically add new products or services without reprinting? Searching for a big-dollar look on a shoestring budget? This design does it all and anyone can create it.
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BY CHUCK GREEN The business card—many of us use it more than any other single marketing item, yet it very often demonstrates the least marketing smarts. A conventional card includes a logo and some basic information—the name of the organization, the name of the employee, their title, phone numbers, and street address. What can you do to make your business card generate business? That requires a little “jolt thinking.”
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BY CHUCK GREEN Call it the profound power of “free.” I don't know if you're like me, but I get excited about receiving unsolicited gifts in the mail—little unexpected promotional items such as pens, booklets, CD's, mouse pads, coffee cups, and such. If I encountered them in a store, they would not likely even catch my eye, but send them to my mailbox and you've got my attention.
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BY CHUCK GREEN “Distributing flyers door-to-door? Chuck, you gotta be kidding! Why,” you say, “would a forward-thinking, twenty-first-century kind of operation like mine, stoop to the stoop?” My sentiments exactly. When I first considered this idea, I thought the same thing. But once I did a little “jolt” thinking—the how, what, and why of doing things—I changed my mind.
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