The typical computer font includes 256 characters. Upper and lowercase letters, numbers, computer codes, and a variety of characters for composing non-English text take up the majority of the available slots. But have you ever wondered what the rest of the characters are for?
Continue reading "The language of type" »
BY CHUCK GREEN A design palette is a mix of basic ingredients— typefaces, photographs, illustrations, and color schemes—that, in one designer's opinion (mine), represents a distinctive mood or style.
Continue reading "The assertive palette" »
BY CHUCK GREEN One sure way to get a client excited about a new logo is to show them how it will be applied in the real world—show it in context.
Continue reading "Show logos in context" »
BY CHUCK GREEN When was the last time you received a personal note from a colleague or a client? A handwritten message that expressed a feeling or a thought composed for you alone? If you're like me they are few and far between. I for one will not soon forget the CEO of a multi-billion dollar corporation who took the time to send a note of congratulations after a positive story about my business in the local press.
Continue reading "One-to-one marketing" »
BY CHUCK GREEN This is one in a series of what I call "design palettes": the mix of basic ingredients—typefaces, photographs, illustrations, and color schemes—that, in one designer's opinion (mine), represent a distinctive mood or style.
Continue reading "The graceful palette" »