Jun 7

June 2007

The design constitution »

BY CHUCK GREEN What is your understanding of the dynamics of the Client/Creative relationship? I've heard lots of opinions and countless complaints, but in all my wanderings, I have yet to find a good, non-legalese consensus of what we should expect of each other. A proposition that lays out the “spirit” of our relationship.

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Jun 2

June 2007

Color strategy »

Wait—don’t click away just yet—it’s not what you think—I'm not going to talk about color “theory”—the stuff that experts speculate about but can’t quite prove. Theory that states, for example, that one color represents anger and another represents happiness is interesting, but I've never figured out how to translate that information into action.

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