BY CHUCK GREEN To “kern” or adjust the space between letters and words (figure 1), try squinting at the text (figure 2) to identify spacing problems. Squinting makes it easier to spot, for example, the tight area between the “o” and the “a” in “goal” and to see how the “y” in “style” is surrounded by enough space to drive a tank through.
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Interested in offering free copies of the ideabook.com infocard to your group of 50 to 5000? On side one are inch, pica, millimeter, and point rulers, a basic color palette with CMYK values, charts of line values and shades of black and information about the site.
BY CHUCK GREEN Stuck for a new look? Try breaking some rules. Instead of surrounding every block of text with a gutter that is equidistant from all edges, try aligning the baseline of the text to the edge of the background (figure 1).
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BY CHUCK GREEN In thirty-something years of plugging away at this business, I have been called an art director, a commercial artist, a graphic designer, a desktop publisher, and a graphic artist (and, of course, a bunch of things we won’t go into here).
Continue reading "5 principles of good design" »