BY CHUCK GREEN The truth is there is no secret design formula known only to professional designers. Readability is accomplished through a series of small, often subtle changes that anyone—designer or non-designer—can implement.
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BY CHUCK GREEN “Branding” is one of those issues we picture the marketing VPs of Intel or Kraft Foods worrying about—hardly something for a small or medium sized business to concern itself with. It’s easy, after all, to appreciate the value of a brand like Coca-Cola, but near impossible to see how the same principles apply to an organization with an advertising budget something less than 30 million dollars.
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