Mar 27
March 2008
BY CHUCK GREEN I believe that people on our periphery hold an extraordinary potential for positive influence that those closest to us do not. We (rightly so) should expect a certain level of encouragement from friends, colleagues, and family members, but when someone we don't know well, someone with no motive other than kindness, expresses even a small bit of interest in our lives, it can have a profound and powerful effect.
Continue reading "Victor Kryston, Dill Cole, The Eucalyptus Tree Studio, and the power of encouragement" »
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Mar 20
March 2008
BY CHUCK GREEN Don't be fooled by the terminology—for most of us, “hard-sell” conjures up a less-than-pretty picture. You might even go so far as to say it smacks of intimidation, of someone trying to sell something we wouldn't buy unless we were talked into buying it. That is not the kind of hard-sell I'm going to talk about here.
Continue reading "Hard-sell design" »
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Mar 14
March 2008
BY CHUCK GREEN What do houses and well designed pages have in common? They are both built on a framework—a carefully measured, solid structure that forms a foundation on which to build. A grid is a combination of non-printing margins, columns, and guides used as the underlying framework of a page. Though any type of document can incorporate a grid, it is long, detailed documents such as magazines, newsletters, newspapers, and books that virtually require them.
Continue reading "Grids: an invisible foundation" »
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Mar 5
March 2008
BY CHUCK GREEN Conventional thinking says a newsletter is a good way to keep your name in front of prospects and customers. And that producing one is both time consuming and costly. Conventional thinking also says a newsletter should be a minimum of four 8.5 by 11 inch pages and costs at least the standard letter rate to mail.
Continue reading "Postcard newsletters" »
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