May 27

May 2008

How to design without deception »

BY CHUCK GREEN Do we have any responsibility for the messages we help to communicate? Everyone has run into a prospective client that wants to sell fantasy to people who are living in fact. The truth be told, many of us use the fantasy approach ourselves—I am the first to admit it. But is it possible to design without deception? You bet it is—here’s how:

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May 17

May 2008

Information marketing »

BY CHUCK GREEN A savvy salesperson understands that you don't get far if you do nothing but sell. If you offer a service or recommend products, prospects want to know, before they buy, a little about you and if you are a credible source. One way to break the ice and demonstrate your knowledge of your particular field is to infuse your marketing materials with information.

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