Jul 1

July 2009

Create an out-of-the-ordinary booklet »

BY CHUCK GREEN The book is a primary fiber of the information fabric. A form and function so deep-seated, new ways of delivering ideas, no matter how revolutionary, struggle against it. Even with the advent of the computer and Internet, I know few people who prefer it to reading from the printed page.

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Jul 1

July 2009

The word works palette »

BY CHUCK GREEN The “word works” palette uses vivid colors and the beauty of elegant typefaces to do the job typically delegated to illustrations and photographs. And it is economical.

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Jul 1

July 2009

Idea architecture »

BY CHUCK GREEN How do you generate interest in a project without committing to a design—demonstrate the idea architecture. I created this flow chart recently as part of a proposal for a Web to an expert consultant. I used the page to communicate the big picture and linked to other sites to show the client examples of how we might handle each subject.

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