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# Ideabook.com

Ideas, articles, and resources for graphic designers and marketers by author and designer Chuck Green

## Sitemaps

- [XML Sitemap](https://www.ideabook.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Horse walks into a bar, bartender says, "Hey why the long face?" Etcetera...](https://www.ideabook.com/funny_stuff/) - Comedian A. Whitney Brown said, "The saving grace of humor is, if you fail, al least you don't have anyone laughing at you." Take a break—here, for better or worse, are some favorite stories and jokes.
- [AI: The tools change. Human nature does not...](https://www.ideabook.com/government-ai/) - Imagine living in the 1800s, in a world built around the horse and buggy. Then, one afternoon, a modern electric car speeds silently down the road beside you. It would be frightening, fascinating, and profound. Our first instinct might be to define it in horse-and-buggy terms, perhaps as a “horseless carriage.” But that phrase would
- [New from Chuck Green’s Ideabook Desk...](https://www.ideabook.com/from-the-ideabook-desk/) - May 19, 2026 I just discovered that I have never added Yellow Design Studio to my list of Type Foundries--yikes! They are the designers of one of my all time favorite fonts: Verb. They also have a significant lineup of other faces including many vintage and distressed typefaces. The Ideabook typography page… Yellow Design Studio…
- [Chuck Green's curated list of Typography resources](https://www.ideabook.com/typography-resources/) - I love type and these are some of my favorite typography-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people,
- [A personal project: My crepe myrtle garden arbor...](https://www.ideabook.com/a-personal-project-my-crepe-myrtle-garden-arbor/) - As the proverb states: All work and no play makes Jack a dull boy. Beyond my obsession with graphic design, I occasionally, (with my wife Leslie) do work in our yard—I'm generally the builder, she has the green thumb. Last year we cut down a very large crepe myrtle and Leslie suggested we use the
- [Ruling pens, stencil brushes, Speedball nibs, and inspiration—Remembering Michael Clark](https://www.ideabook.com/meet-lettering-designer-michael-clark/) - My idea books include a section devoted to commissioning work from illustrators and photographers. I said there and repeat here that artwork commissioned for a specific project has an impact like nothing else can—it makes the publication uniquely yours.
- [The Ancient Artist's Quiz: 30 questions that graphic designers under 55 might find challenging...](https://www.ideabook.com/the-ancient-artists-quiz/) - The graphic design world of the 1960s, ’70s, and early ’80s—the years leading up to the advent of digital design and publishing—was a very different place. Design in that era was as much a craft as it was a skill and talent. We used pens, tape, rubylith, knives, tracing paper, waxers, illustration board, vellum, markers,
- [More on photographer Reid Miles...](https://www.ideabook.com/more-on-photographer-reid-miles/) - Based on the response to my earlier post (here), there seems to be lots of interest in the work of photographer Reid Miles. Following is a bit of a Reid redux. Recently, Jackie wrote to tell me she has 7 signed photographs by Mr. Miles. Her father, she told me was the director of Marketing
- [Why should a designer learn to draw? Meet Thomas Starnes Jr...](https://www.ideabook.com/why-should-a-designer-learn-to-draw-meet-thomas-starnes-jr/) - While we're on the subject of drawing (recent post), let's visit someone who has mastered it: Thomas Starnes Jr. (I'm guessing he'd tell you he's still learning.) Why would a designer learn to draw? I got thinking about this when I asked Thomas, generally, why it's important/useful to learn to draw. He told me, "For
- [The design system that refused to age](https://www.ideabook.com/let_your_product_speak/) - The disciplined design system behind Crate & Barrel’s early catalogs and why clarity, restraint, and product-first thinking still feel modern 50 years later.
- [Remembering the intrigue of postal mail...](https://www.ideabook.com/the-intrigue-of-postal-mail/) - I've always enjoyed writing and receiving letters. I was going through some personal papers recently and was reminded just how often I corresponded with friends and associates prior to the 1990s. The subject of postal mail may not be front and center these days, but it certainly remains alive and well. As a matter of
- [American Caricature: The art of caricature illustration and the subculture surrounding it...](https://www.ideabook.com/american-caricaturethe-art-of-caricature-illustration-and-the-subculture-surrounding-it/) - I'm sure you've seen a caricature artist at a theme park or fair—they're the folks creating on-the-spot illustrations of their customers—no pressure. I gained an appreciation for this skill sometime in my early teens when my mother (always my biggest promoter) got me a gig doing a portrait of someone from our church for a
- [A little history of WGOE and the WGOE Adhesion Circle](https://www.ideabook.com/a-little-history-of-wgoe-and-the-wgoe-adhesion-circle/) - I'm not sure who nicknamed my WGOE logo the "WGOE Adhesion Circle" but after I designed it for WGOE's general manager, Barry Coffman, in the mid 1970s, it quickly took on a life of its own—exactly what you hope for when you design a logo. I don't recall exactly why I chose the subject matter,
- [Meet Reid Miles: The Norman Rockwell of photographers...](https://www.ideabook.com/reid_miles/) - And I mean that literally. Back in the 1970s and 80s Reid Miles made a name for himself creating photographs that conjured up the very distinct, iconic style of artist/illustrator Norman Rockwell. His photographs for advertisers such as Polaroid, Best Products, Kellogg’s, Raleigh, and Honda told the story of products and services through idyllic images
- [Commercial graphic design is not self-expression](https://www.ideabook.com/graphic-design-is-not-self-expression/) - A friend who teaches a college-level design course bought a walls-worth of small frames and invited fifty designers to contribute a piece of work. The idea being, to provide future students with nuggets of motivation and inspiration. This phrase, an opinion near and dear to my heart, is one I would like every young designer
- [Remember Best Products? Its logo? And its art and architecture?](https://www.ideabook.com/best-products-logo/) - Some time back I saw a post on Quora asking: "Which is world's most expensive logo ever?" And that got me thinking about Best Products. In 1979 I was working as a freelance designer at (among others) Webb & Athey (their advertising agency of record at the time), when Best Products hired the New York
- [Charlie Clark was an advertising “idea man”](https://www.ideabook.com/charlie-clark-was-an-advertising-idea-man/) - A friend of many in the advertising world, Charlie Clark, passed away on December 26th, 2024. Here are my remarks from the celebration of his life: Charlie and I were long-time friends in the world of advertising and graphic design and I’d like to share a snapshot of his work life with you. When she
- [John McWade: A Pioneer of Desktop Publishing](https://www.ideabook.com/john-mcwade-a-pioneer-of-desktop-publishing/) - John McWade, a true pioneer in desktop publishing and a gifted design educator, passed away on October 8, 2024, from complications following heart surgery. Here's a small slice of his remarkable journey. In the early 1970s, "art school" could be disappointing for those of us more interested in graphic design than pure artistic expression. So
- [My dear friend David Maiden Sr. passed away on Monday...](https://www.ideabook.com/my-dear-friend-david-maiden-sr-passed-away-on-monday/) - My dear friend David Maiden Sr. passed away on Monday. David was a brother in Christ, my Sunday school teacher at Glen Allen Baptist Church in the 1990s, and a friend of 30 years. Dave was also one of a dozen or so men who met Tuesday mornings for a number of years in Jimmy
- [Artificial Intelligence: The opportunity of a lifetime…](https://www.ideabook.com/the-opportunity-of-a-lifetime/) - How many opportunities have you missed because you just weren't paying attention? I'm sure I've missed plenty. Imagine, for example, if you had lived in 15th-century Germany when Gutenberg introduced the first movable-type printing press. What impact might it have had on your life and the lives of those around you if you had understood
- [The Ultimate Typographic Inspiration: The American Type Founders Company 1923 Specimen Book and Catalogue](https://www.ideabook.com/american-type-founders-company-specimen-book/) - I have a copy of this book and have always thought I'd get around to scanning it and putting it online. Thank goodness University of Wisconsin-Madison Libraries beat me to it. Here, in all its glory, is what some consider the "culmination of specimen printing,"—1168 pages of typefaces, typeface accessories, printing equipment, and insights into
- [Non-profit branding: A small town historical society and museum...](https://www.ideabook.com/johnstown-historical-society/) - Some time back, my friend Karla Humphrey told me about her experience volunteering for a small town historical society and museum in Johnstown, Colorado. The museum, located down the street in her neighborhood, occupies a striking Arts and Crafts bungalow built in 1914 by town founders Harvey and Mary Parish—it is known as the "Parish
- [Great design is hidden in plain sight](https://www.ideabook.com/great-design-is-hidden-in-plain-sight/) - Designers of all types will tell you that much of what they do is hidden in plain sight. By that, I mean we spend lots of time and energy making things look as if they were destined to appear in the form you see them. Good design often seems effortless, as if it occurred naturally.
- [Chuck Green's curated list of Reference resources](https://www.ideabook.com/reference-resources/) - These are some of my favorite reference-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people, products, tools, organizations, and
- [Revealing your personality through your design](https://www.ideabook.com/revealing_your_personality_thr/) - Jeff Bridges is not only a talented actor, musician, and writer, he has an eye for design. His web is a series of sketches and handwritten notes that (to me) make him seem friendly and accessible. And he keeps it updated! Jeff Bridges' Sketchpad... The Latest updates... His latest film... Posted in AUGUST 2022 /
- [An unusual place to find logo inspiration...](https://www.ideabook.com/matchbook-covers/) - I don't know if you've ever spent time looking at matchbook collections, but they can be more than just fun to look at. Because the designer's who design them have so little space to work with, they are forced to condense ideas to their essence. And that's what a logo should do. Take a look
- [This is how we designed print in the olden days...](https://www.ideabook.com/this-is-how-we-designed-print-in-the-olden-days/) - Haha... stumbled on this today. Anyone remember? It shows how we designed print in the olden days. It's called a "comp"--it is a hand-drawn facsimile of what you want the finished product to look like. The media are colored pencils and markers on parchment layout paper mounted on foam core. This final frame shows the
- [USPS Postal Explorer](https://www.ideabook.com/postal_explorer/) - The United States Postal Service's Postal Explorer is a virtual library of postal information designed for business mailers—most everything you'll ever need to know about designing mail pieces. For example, wondering exactly where to place the mailing indicia? Search “permit imprints.” Want to know what postcard dimensions qualify for first class card rate? Search “postcard
- [Meet artist, illustrator, teacher James Gurney--A true innovator...](https://www.ideabook.com/a_true_innovator/) - To me an innovator transforms some aspect of the world around them into something it would not otherwise be. They use their skills and talents to add something useful and positive to the conversation. Artist, illustrator, teacher James Gurney it that type of innovator. A few examples from his Dinotopia series... Example 1... Example 2...
- [Who creates those wonderful stipple illustrations for the Wall Street Journal?](https://www.ideabook.com/signature_wsj_stipple_illustra/) - The answer is several people. But one of the longest serving illustrators, the one I am most familiar with, is Noli Novak, she's been creating portraits using the signature "hedcut" stippling style for the paper since 1987. A brief introduction... A few examples... They are so iconic, some are featured in the
- [Blast from the past: The Fan District of Richmond, Virginia...](https://www.ideabook.com/blast-from-the-past-the-fan-district-of-richmond-virginia/) - Haha... I recently found the artwork for a logo I created back in the 1970s for “The Fan”, a district of downtown Richmond, Virginia. (So named for the "fan" shape formed by the streets that extend west of Belvidere Street.) It is a beautiful part of town which includes, among others, the Virginia Commonwealth University
- [The Word Works Palette: Colors and typefaces that do the job of illustrations and photographs...](https://www.ideabook.com/the_word_works_palette/) - The Word Works Palette uses vivid colors and the beauty of elegant typefaces to do the job typically delegated to illustrations and photographs. And it is economical. I grew up in a home where frugality was considered an art form. It stuck, and all these years later I still see those who are intelligent about
- [The Assertive Palette: Typefaces, colors, and illustrations that aren't shy about broadcasting the message...](https://www.ideabook.com/the-assertive-palette-a-palette-of-typefaces-colors-and-illustrations-that-is-not-shy-about-broadcasting-the-message/) - Some design palettes ease the reader into the subject with a combination of graceful type, muted color, and subtle imagery. The Assertive Palette is a bit more obvious. This combination of typefaces, colors, and illustrations is meant to strip away distractions and use visual contrast to highlight the key messages. What is a design palette?
- [The United States of America's most prominent symbol is a "living thing".](https://www.ideabook.com/kit-hinrichs-on-the-american-flag/) - As a kid, I was taught to have great respect for the United States Flag. My dad and his brothers were all soldiers in World War II. During my lifetime, neighbors, friends, those in our community, and millions I never had the honor of meeting, fought, some died for our country and the principles it
- [What we can learn through the relationship between penmanship and typography...](https://www.ideabook.com/the_relationship_between_penma/) - We are losing some important forms of self-expression—handwriting and "artistic penmanship". Typefaces and the resulting digital fonts are wonderful, but fewer and fewer of us understand and appreciate typography with an underlying understanding and appreciation of refined handwriting and artistic penmanship. I'm guessing that most typeface designers will tell you is that the shapes, styles,
- [Paranoid about copyright? You will be after you read this...](https://www.ideabook.com/legal-genealogist/) - Who owns this photograph of my grandmother? If you weren't paranoid about copyright laws—it can get a tad-bit confusing—you will be after you read this. Copyright and the old family photo by Judy G. Russell... If that got you curious you can continue to explore with this index of circulars published by the Copyright Office.
- [Mastering the art of compositing photographic images with Clint Davis...](https://www.ideabook.com/clint-davis-photography-for-mercedes/) - I say "art" because a composite image is much more than a photograph, it is a combination of visual elements used to invent a bigger idea by an artist—someone who creates something that would not otherwise exist. And not necessarily an idea that is unbelievable or outside reality—a composite image used in advertising often simply
- [In a former life I was the co-owner of a weird rubber stamp business](https://www.ideabook.com/former-life-co-owner-thriving-rubber-stamp-business/) - Back in the 1980s three friends, illustrators Bill Nelson and Jack Williams and myself created "ElbowGrease," a company that designed and sold rubber stamps. I stumbled on the original catalog. A few pages... And a flyer from the same period... A few pages from the first catalog... We promoted the stamps through our catalogs for
- [Chuck Green's<br>Design Briefing Archive](https://www.ideabook.com/chuck_greens_design_briefing_archive/) - Twice a month designer and author Chuck Green e-mails a list of innovative and interesting examples of graphic design, web design, illustration, typography, and marketing. This is an archive of those mailings.
- [Ideabook's list of gifts for people who love graphic design...](https://www.ideabook.com/looking-for-an-out-of-the-ordinary-design-oriented-gifts/) - Looking for an out-of-the-ordinary, design-oriented gifts? Here, in no particular order, is my ever changing list of interesting sellers: Calamityware... French Paper... Von Glitschka Studios... Alex Gross... Mama’s Sauce... Lettering artist Jessica Hische... Graphic Designer Kit Hinrichs... Graphic Designer Louise Fili... Miscellaneous Man: Rare posters and vintage graphics... The Hoefler&Co Design Shop... Brooklyn Superhero Supply
- [Chuck Green's curated list of Illustration resources](https://www.ideabook.com/illustration-resources/) - These are some of my favorite illustration-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people, products, tools, organizations, and
- [Homage to the Alphabet and Phil's Photo](https://www.ideabook.com/type-specimen-books-phils-photo/) - I'm waxing nostalgic today—about my favorite type specimen book from Phil's Photo. On the East Coast at least, in the 1970s and 80s, Phil's Photo in Washington, D.C., was one of THE places to order type. I used them all the time. The process of laying out an ad or marketing piece back then went
- [LET'S PUT THIS TO REST: The phrase is, "One picture is worth ten thousand words"](https://www.ideabook.com/one-picture-is-worth-ten-thousand-words/) - Or is it? There is an idiom that haunts every graphic designer—one that we have heard, ad nauseam, all of our lives. It is: "A picture is worth a thousand words"... OR "One picture is worth a thousand words"... OR "One look is worth a thousand words"... OR "Use a picture. It's worth a thousand
- [Chuck Green's curated list of Photography resources](https://www.ideabook.com/photography-resources/) - These are some of my favorite photography-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people, products, tools, organizations, and
- [Volvelles: Examples of early interactive design](https://www.ideabook.com/volvelle_early_interactive_design/) - A volvelle or wheel chart is a device, typically printed on paper or plastic, that is made up of two or more rotating layers. They're used for everything from executing calculations and linking questions and answers to displaying marketing information and as a whimsical way to discover content. I caught sight of a few nice
- [An example of brilliant user interface design—TabletMag.com...](https://www.ideabook.com/tabletmag-user-interface/) - If you want to experience how a truly great user interface can facilitate organizing, browsing, and reading articles, information, and illustrations, I point you to the Tablet Magazine website—I suggest, specifically, looking through it on a mobil device because that’s how I first experienced it and I think it reveals the best of what the
- [Chuck Green's curated list of Web Design resources](https://www.ideabook.com/web-design-resources/) - These are some of my favorite web design-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people, products, tools, organizations,
- [Check out Tom Schifanella's amazing collection of luggage labels...](https://www.ideabook.com/luggage-labels/) - If you appreciate the design of ephemera such as posters, postage stamps, and matchbook covers, you will also appreciate the design of luggage labels. As with most great design, making something that looks simple often takes the most doing. Above you see a tiny sampling of a very large, very impressive collection of luggage labels
- [Immerse yourself in the beginnings of the printed word...](https://www.ideabook.com/rare_book_examples_from_octavo/) - The proverb says “Rivers need a spring.” As a designer, to get a vision for where I'm headed, it sometimes helps to be reminded of where the craft originated. To that end, I point you to an educational website called the Rare Book Room, where you will find high resolution digital images of over 400
- [For graphic design lovers: The 100 Best Infographics...](https://www.ideabook.com/100-best-infographics/) - A few years back, Ross Hudgens, the founder of content marketing agency Siege Media, curated a one-of-a-kind collection of infographics titled "The 100 Best Infographics". Lots of folks whip together "Best of" lists, but his really struck a note with me. As he tells it, in researching the design of their own work, he and
- ["Brainstorming sessions are one of the worst possible ways to stimulate creativity..."](https://www.ideabook.com/brainstorming-is-bad-for-creativity/) - Thank goodness someone finally said it. To me "brainstorming" and "groupthink" are analogous to eating a raw oyster: I'm supposed to like it, I want to like it, but it just doesn't work for me. It may work for you but, personally, I do my best thinking in solitude—alone in my office, out for a
- [Meet Fred Showker and the Design & Publishing Center](https://www.ideabook.com/meet_fred_showker_and_his_desi/) - What I like so much about Fred Showker is that he sees the graphic design industry from more than one angle—he's a working designer, an experienced teacher and presenter, a bit of a technoid, and the creative mind behind one of the top marketing and design resources on the Web—the Graphic Design & Publishing Center.
- [Meet toy industry and consumer packaging ace Kenny Kiernan](https://www.ideabook.com/meet-toy-industry-and-consumer-packaging-ace-kenny-kiernan/) - If you've ever written a book for a big publisher, you know that most authors have little or no control over the design of the cover. I remember receiving the proof for one particular cover that devastated me. I had spent months working to project my view of the subject and, to me, the cover
- [An new-to-me resource for software reviews...](https://www.ideabook.com/an-new-to-me-resource-for-software-reviews/) - Have you seen SoftwareHow.com? You might consider adding it to your resources for software reviews and insights into various computer processes. I took a look recently when someone sent me a link to their review of Adobe Acrobat—it was timely. Just a few days earlier someone else had asked me a question about PDFs and,
- [The Illumination of Jim Woodring—operating on a different plane...](https://www.ideabook.com/the-illumination-of-jim-woodring/) - I have a theory about designers, illustrators, and other creatives: They are seen, generally speaking, as a bit eccentric because they see things in ways others don't. For one, they are particularly attuned to imagery—and they often place importance on that imagery that others might not. Illustrator (and would-be blacksmith) Jim Woodring demonstrates that eccentricity.
- [How advertising, design, marketing, and PR firms serve the public...](https://www.ideabook.com/how-advertising-design-marketing-and-pr-firms-serve-the-public/) - I was talking to someone recently about the process of competing for clients and how far, or even if, we should accommodate what might be viewed as over-the-top requirements to win their business. And that got me thinking about client ethics and our role in the overall functioning of our society. Not to be too
- [Watch how Henning Max Lederer sets book covers in motion...](https://www.ideabook.com/vintage-book-graphics-and-record-covers-set-in-motion/) - Henning Max Lederer, a graphic designer and motion graphics artist, is well known for his animated illustrations, but perhaps best known for the series that answers the question: "How would vintage book and record covers look if they were set in motion?" Why you ask? Because... Our design sense, in no small part, is built
- [The future of advertising is in innovations such as this...](https://www.ideabook.com/graubunden-tourism/) - If you agree that marketing is about inviting people to step into your world, Graubunden Tourism and its agency, Jung von Matt/Limmat, know marketing. This spot, "The Great Escape", created a live feed with a man in the mountains. Watch what happens. The future of advertising is in innovations such as this... So the idea
- [Graphic design and modern subway map hacks](https://www.ideabook.com/subway-map-hacks/) - When draftsman Henry Beck created the London Underground Tube map in 1931, I doubt he had any idea of how he would so impact the world of design. Almost a century later, his techniques of simplifying structures and color-coding are still considered a modern solution. When his name surfaced a while back, I got curious
- [A lesson about how we perceive photographic imagery](https://www.ideabook.com/a_lesson_about_how_we_perceive/) - In the early 1900s, Russian chemist and photographer Sergei Mikhailovich Prokudin-Gorskii conducted a photographic survey of the Russian Empire. Between 1909 and 1915 he captured images from eleven regions of, what is otherwise, a thinly documented area of the world. What makes the images so unique is that he photographed them using an elaborate system
- [Were theatrical mechanics in the 1600s this sophisticated?](https://www.ideabook.com/elaborate-mechanical-design/) - Some time back I saw a scene from the film Vatel and was fascinated by the elaborate, mechanical set designs. The film's set designer, Françoise Benoît-Fresco and art director, Jean Rabasse received an Oscar nomination for Best Art Direction-Set Decoration in 2001. I read that the sets are the invention of modern designers imagining what
- [How to master the use of bullet points](https://www.ideabook.com/master_the_use_of_bullet_points/) - I'm fascinated by the various formulas writers us to communicate marketing messages. As of late, I'm obsessing about bullet points. Above you can see how some of the largest platforms employ bullets as a means for organizing and presenting information. Do you use bullet points? Here are a couple of articles to get you thinking
- [When does borrowing become stealing? When is imitation, transformation?](https://www.ideabook.com/design_worth_stealing/) - What follows is a fascinating example of how one group of artist's pulled parts and pieces of the work that preceded them and recast it as their own. It is not about relative unknown, in this case it is a side-by-side, shot-by-shot comparison (by StooTV) of George Lucas and Steven Speilberg's "Raiders of the Lost
- [What makes a good logo? Something, nothing, everything.](https://www.ideabook.com/what_makes_a_good_logo_michael_bierut/) - What makes a good logo? Ask ten designers and they'll give you twenty different answers. But this interview of Michael Bierut by Vox offers an interesting perspective from someone who has had great success designing them. From Vox.com: The accompanying article... Bierut, of course, has been a partner at Pentagram Design since 1990... Posted in
- [RSW: The quintessential "information architect"...](https://www.ideabook.com/test_article_numero_dos/) - I was introduced to Richard Saul Wurman (RSW) through his Access guidebook series, the first of which appeared in 1980. He, to me, is the quintessential information architect—defined on the cover of his book Information Architects as: 1. The individual who organizes the patterns inherent in data, making the complex clear. 2. A person who
- [If you're interested in a career in advertising or marketing...](https://www.ideabook.com/the_link_of_the_year_for_anyon/) - If you haven't yet found the Advertising Educational Foundation (AEF), you're in for a real treat. This one site provides a massive amount of quality information about the advertising profession. It is aa 501(c)3 and the educational arm of he Association of National Advertisers (ANA). Their mission is to "Create and distribute educational content to
- [The art of food photography--with a smart phone camera](https://www.ideabook.com/food_photography_with_a_smart_phone/) - For many, in 2020, a camera is no longer a tool it is an appendage. It's almost always at hand, costs little or nothing to use, and is, increasingly, a powerful tool for marketing. This piece from the Wall Street Journal was among the first that looked at how restaurants were encouraging customers to take
- [How to name a business](https://www.ideabook.com/how_to_name_a_business/) - We all profit when someone, who is good at what they do, is confident enough to tell us how they think. I stumbled across ZinZin, a naming and branding agency, in 2012 and found a particularly valuable set of insights in the form of a booklet titled The Art of Naming. The January 2020, 5.1
- [Ben Noe offers a real world example of how to design an embroidered patch](https://www.ideabook.com/expedition-souvenirs/) - This collection of 30 patches and decals, designed by Ben Noe for Expedition Souvenirs, are not only spot-on beautiful, they offer a great lesson in how to design for the medium. If you've ever designed artwork that will be stitched, you know how vexing the decision-making process can be. I asked Ben if he had
- [Designers, marketers, even normal people: Dramatically increase your typing productivity...](https://www.ideabook.com/typing-shortcut-utility/) - Do you have blocks of text you re-type or copy and paste all the time? If you're not already using a typing shortcut utility, you need one. It's a program that automatically pastes in a string of words or paragraphs when you type a short code—something as simple as a phone number or as complex
- [An introduction to the engraving print process](https://www.ideabook.com/an_introduction_to_engraving/) - A few years back, Neenah Paper produced a useful introduction to and reminder of the engraving art. Engraving is an intaglio printing technique accomplished by cutting groves into the surface of a copper (or another metal) plate, inking it, and transferring the image to paper using a special press. It produces a product with a
- [What does a successful design career look like?](https://www.ideabook.com/what-does-a-successful-design-career-look-like/) - This is Cabell Harris, his company is WORK Labs. I've been familiar with his work for upwards of 25 years but I don't know him. I've worked in the same town at some of the same places around the same time but I don't recall ever having even met him. Wish I had. He is,
- [Chuck Green's curated list of Print Design resources](https://www.ideabook.com/print-design-resources/) - These are some of my favorite print design-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people, products, tools, organizations,
- [Thirty-plus years browsing online, this is still my favorite website...](https://www.ideabook.com/my_favorite_web_site/) - Since I first signed onto CompuServe in the 1980s I have visited tens of thousands of websites—to date this one remains my favorite. Not because of the design (it's plain), not because of the navigational structure (the use of frames makes it tricky to share links), not even because of the information (while lots of
- ["Nobody cares about your crumby vacation pictures..."](https://www.ideabook.com/no-one-cares-about-your-vacation-and-your-crumby-vacation-pictures/) - Haha... Probably true, but pretend you're a neighbor, I've invited you to dinner and, just as you sit down—SURPRISE, out go the lights, on goes the Kodak slide projector, and I launch into a detailed account of a litany of unidentifiable landscapes punctuated with a raft of disconnected trivia—it's the stuff dreams are made of.
- [Nigel Buchanan: What makes a successful illustration?](https://www.ideabook.com/meet_illustrator_nigel_buchanan/) - What drew me to Nigel Buchanan's illustrations when I first saw them a decade ago, was how adeptly he tells a story. They are, at once, striking, unusual, and technically interesting. But he really got me wondering about the tools he uses to create his illustrations—it looks like he uses an old-fashioned mechanical airbrush but
- [The strange and wonderful world of photographer Thomas Herbrich...](https://www.ideabook.com/special_effects_photography/) - What does it look like when you combine an interest of motion picture special effects with conventional photography? A world that is too fantastic to be real and too real to be fantasy. Examples of Thomas Herbrich's photography... Example 1... Example 2... (Be sure to click on "MAKING OF") Example 3… Example 4… In addition
- [Snagit/ Screencast is an efficient, effective way to communicate with your clients...](https://www.ideabook.com/introduction-to-snagit/) - If you haven't run across them before, TechSmith's Snagit and Screencast are worth a look. Snagit is a real-time screen/voice recording and still-screen capture app and Screencast is a platform for sharing the resulting recordings with your clients. Of all the productivity tools I've tried over the years, it is the system I use most
- [When graphic design is jazz: Ephemera, Forever, Always & Now](https://www.ideabook.com/when-graphic-design-is-jazz/) - Graphic designers, in my experience, are like jazz musicians—meaning, often times, they riff on the themes and ideas of others. I don’t mean we steal ideas, I mean we are influenced by the existing body of work we experience and use little hints and wisps of that work to express our own ideas in new
- [What are the rules for endorsing products on the web/social media?](https://www.ideabook.com/ftc-endorsement-guidelines/) - The Federal Trade Commission (FTC) regulates, among other things, the disclosure of material connections between advertisers and endorsers. Answers to some questions are obvious, such as: You can't talk about your experience with a product if you haven't tried it. If you were paid to try a product and you thought it was terrible, you
- [An unusual typeface design: Equal parts design and programming...](https://www.ideabook.com/shiva-nallaperumal-labyrinth/) - I'm reprising this post about a Print Magazine article from a few years back featuring the work of Shiva Nallaperumal (with some updates). It include a typeface under development at the time, working title of "Labyrinth", that ended up as "Calcula". As Nallaperumal described it at the time, "The typeface is pseudo artificially intelligent and
- [A way of working we should all aspire to...](https://www.ideabook.com/meet_illustrator_john_dykes/) - Here is a grid of random snippets I pulled from illustrations by John S. Dykes. Dykes is a well known illustrator whose work you are as likely to see on pages of The Wall Street Journal as you are to see on the wall over the coffee machine at a Sheetz convenience store. What do
- [Saul Bass, Stanley Kubrick, and the making of a poster...](https://www.ideabook.com/saul-bass-shining-poster/) - If you love witnessing the creative process, don't miss this classic post about Saul Bass' design of the poster for Stanley Kubrick's "The Shining". A letter from Bass to Kubrick, in part, reads: Dear Stanley: Here are the five designs which surfaced out of the work done since I returned. I am excited about all
- [How to print your graphic designs to fabric—and more...](https://www.ideabook.com/print_your_graphic_designs_on_fabric/) - The design planets are aligning. I originally posted here about Spoonflower, a platform that allows you to create fabric from your graphic design, when it first surfaced in 2008. Haha... It was so new, one of the links lead to the page where you could, "Sign up to be invited to test the process..." My
- [The weird and wonderful marriage of business and Broadway...](https://www.ideabook.com/the-weird-and-wonderful-marriage-of-business-and-broadway/) - The relationship between entertainment and advertising is long standing. But beginning in the 1950s, as described in an introduction to The Wonderful World Of Industrial Musicals, “Business and Broadway had a baby”. “This mutant offspring, glimpsed only at conventions and sales meetings, was the industrial musical. Think Broadway show, except the audience is managers and
- [Arthur Mount animates](https://www.ideabook.com/arthur_mount/) - I originally pointed you to Arthur Mount's illustrations back in 2006 when his work was primarily vector illustration. In refreshing the links I find that, in addition to his signature line drawings, he continues to explore other areas. What caught my eye, in particular, was his series of portraits of Major League Baseball players, including
- ["If you're over 60 you can't know anything about computers, social networking, app development, and such..."](https://www.ideabook.com/age-is-no-gauge-of-technological-savvy/) - "If you're over 60 you can't know anything about computers, social networking, app development, and such." In 1990 there might have been some truth to that claim, today it's a fiction. Age is no longer a measure of technological savvy. To the contrary, many folks in their 60s, 70s, and above are the people who
- [100+ books that celebrate fine typography...](https://www.ideabook.com/100-plus-books-that-celebrate-fine-typography/) - In 2008, I pointed you to the website of publisher Scott & Nix, Inc. and their pick of “100 Typographic Books”. Charles Nix, who curated the list, described it like this: “One hundred books about typography might seem like a lot, but actually, it just scratches the surface. Consider this a start. Below are a
- [5 principles of good graphic design](https://www.ideabook.com/5_principles_of_good_design/) - In thirty-something years of plugging away at this business, I have been called an art director, a commercial artist, a graphic designer, a desktop publisher, and a graphic artist (and, of course, a bunch of things we won’t go into here).
- [What do you think of the branding for the 2020 presidential campaigns?](https://www.ideabook.com/2020-presidential-campaign-branding/) - Politics aside—what do you think of the branding? These are, to me, decidedly uninspiring. It would seem (and I claim no expertise with this category of marketing) that this election and the contrast of views requires candidates that are willing to something different. These designs, in large part, appear to be designed by people who
- [An iconic poster that never saw the light of day](https://www.ideabook.com/keep-calm-and-carry-on/) - I never quite understood the KEEP CALM AND CARRY ON poster phenomena of the last decade or so. I've certainly seen the poster and its many knock-offs but I didn't know the story behind it. As it turns out, the poster, of which 2.5 million were printed in 1939, never saw the light of day.
- [Question: Does fictional entertainment help or hurt the modern world?](https://www.ideabook.com/question-does-fictional-entertainment-help-or-hurt-the-modern-world/) - Question: How much do you think the proliferation of fictional entertainment helps or hurts the modern world? The fictional broadcast/entertainment age has only been with us for roughly 100 years. Since the advent of radio in the 1920s (followed by motion pictures, broadcast television, cable television, the computer, mobile devices and all their many iterations)
- [Meet Eduardo Recife—artist, designer, typographer, illustrator, and photographer](https://www.ideabook.com/meet_illustrator_eduardo_recife/) - Brazilian Eduardo Recife is an artist, a designer, a typographer, an illustrator, and a photographer—the order of which is I am uncertain. All I know is you can put any of his work side-by-side (below) and get a sense that they were composed using the same principles and by the same eye. And in all
- [In the words of a designer...](https://www.ideabook.com/the-designer-says/) - I'm recalling a quotation credited to Frank Chimero, one of many from The Designer Says: Quotes, Quips, and Words of Wisdom researched and edited by Sara Bader. Take things away until you cry. FRANK CHIMERO A few more examples: In hindsight, I think I've always been a designer. I was always inquisitive. Even when I
- [Established typography rules that only a fool would ignore...](https://www.ideabook.com/a_few_hundred_years_of_type_an/) - In the Forward to Butterick's Practical Typography, type designer Erik Spiekermann explains, "A few hundred years of type and typography have established rules that only a fool would ignore. (Or a graphic designer keen to impress his peers.) For all those who need to communicate clearly and even add a modicum of aesthetic value to
- [Mixing the best of digital and traditional drawing techniques](https://www.ideabook.com/hand-drawn-rendering/) - This is SO smart. A while back architect and illustrator Jim Leggitt, FAIA, shared his techniques for making computer-generated architectural drawing, look as if they were hand drawn. Why would you want to do that? Because hand drawn renderings leave something to the imagination. They leave room for the warmth of story and interpretation that
- [Why design education must change...](https://www.ideabook.com/design_education/) - I'll add to that "continuing education"—Don Norman has taught me a thing or two as well. Truth is, the older I get the more I realize how little I know. And I've learned that to be a decent designer you must always be willing to learn and, for the most part, unconcerned with making studied
- [Newseum Front Pages: A glimpse of design in the moment...](https://www.ideabook.com/newseum_frontpages/) - Working in a newsroom taught me to design in the moment. The time constraints of broadcast and print news force you to make quick decisions, work with limited resources, and learn to navigate the edge between quality and compromise. It is both stressful and exhilarating. Newspapers are snapshots of the world and its moments in
- [Erik Johansson mixes reality with fantasy using tools and talent...](https://www.ideabook.com/illusion_illustrations/) - Erik Johansson does some real heavy lifting with a digital camera and Photoshop. These are not your run-of-the-mill stitched together images. They're well conceived and executed images that take some real doing to create. Example 1... Example 2... Example 3... A video analysis of the process... Johansson's website... Posted in July 2017 / Chuck Green
- [Meet illustrator and artist Christoph Niemann--the quintessential idea animator](https://www.ideabook.com/meet-illustrator-christoph-niemann/) - When I was a kid, my father had a subscription to The New Yorker. I would study the covers and remember thinking how amateurish the illustrations were. My young eyes did not yet understand and appreciate the insight and restraint of many great illustrations. (Haha... I remember feeling so strongly about it that I wrote
- [Chuck Green's curated list of Marketing, Advertising, and Public Relations resources](https://www.ideabook.com/marketing-and-public-relations-resources/) - These are some of my favorite marketing, advertising, and public relations-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people,
- [I take special notice in expressions of interest and involvement that grow out of devotion](https://www.ideabook.com/uppercase-magazine/) - I take special notice in expressions of interest and involvement that grow out of devotion True passion is rare. I know it’s popular to say that everyone has passion for their work, but I’ve come to believe that it’s actually pretty rare. That much creative energy and expertise, instead, is expended moving value from one
- [The Southern Company's logo is what branding is all about...](https://www.ideabook.com/the-southern-companys-logo-is-what-branding-is-all-about/) - I stopped at an intersection recently and spotted a white pickup truck with a Virginia Natural Gas logo. I was particularly impressed by the story the logo tells, and how simple and clean it looks. After a little research, I discovered that the branding consultancy Lippincott created the logo as part of an identity strategy
- [Can graphic design be learned?](https://www.ideabook.com/can_graphic_design_be_learned/) - Here's the rub: Design is opinion. There is no "right" way of doing things—no structured, hierarchal reality to design that can be articulated like algebra or law. I dare say, most designers like to think of themselves as rule-breakers—not as conforming to the status quo.
- [Two words: Horse lamp...](https://www.ideabook.com/moooi-design-brand/) - I thought you might be interested in a quirky design brand I stumbled across. I love the thinking and I especially love the horse lamp. I wonder if most other graphic designers are as interested in furniture design as I am. Are you? Example 1: Horse Lamp... Example 2: Smoke Chair... Example 3: Vulture carpet...
- [Here's a smile about the design of city flags...](https://www.ideabook.com/city-flag-design/) - Roman Mars, host of "99% Invisible, a tiny radio show" points us to the often sad state of city flags and leads us through, "the five basic principles of flag design and shows why he believes they can be applied to just about anything." Above: A detail of the flag of Milwaukee, Wisconsin. Thanks to
- [Step-by-step logo: Discovering, developing, and implementing an image](https://www.ideabook.com/stepbystep_logo/) - I don't know about you but I love to see examples of how other designers work—they reveal better (or worse) ways of doing things and allow me to gauge whether my methods are mainstream or totally whacked-out. “If anyone finds out how I obsess about this stuff,” I tell myself, “they'll stick me in a home.”
- [When is the next Mac Pro coming?](https://www.ideabook.com/when-is-the-next-mac-pro-coming/) - My Mac Pro is vintage 2010—the tower case model (the cheese grater) similar to the original announced at WWDC in 2006. It was too soon to purchase the cylindrical version (the trash can) when it debuted in 2013 so I've been holding out, the last two years, for the next iteration. And waiting. And waiting.
- [A study of 18th and 19th Century tombstone typography](https://www.ideabook.com/a-study-of-tombstone-photography/) - Designer Tom Davie shares an interesting photographic study of 18th and 19th Century tombstone typography. Choose the category, add tags, name page, featured image, snippets, keyword... Tom Davie's tombstone typography... The full collection is on Flickr... While you're there check out his portfolio, it's quite different... Posted in SEPTEMBER 2018 (originally posted in 2011) /
- [What is your graphic design dream job?](https://www.ideabook.com/what-is-your-graphic-design-dream/) - I was looking for the address of a software maker the other day and it got me thinking about some of the great places there are for a graphic designer to learn about the trade and work in 2018. With all of the pivotal changes I've witnessed in our industry over the last forty-plus years,
- [This is how we produced print pre-1980s](https://www.ideabook.com/this-is-how-we-produced-print-pre-1980s/) - To all my younger graphic design friends: This is how we produced print pre-1980s... I stumbled on these boards today and thought they were worth sharing. Pre-1985, when the rollout of Aldus PageMaker and the Apple Laserwriter launched the desktop publishing revolution, type and images were typically produced using various methods on photographic paper and
- [THE art history mystery: Vermeer, Steadman, Falco, Hockney, Thorpe, Jillette, Teller and Teller's dad](https://www.ideabook.com/art-mystery-vermeer-steadman-hockney-falco-hockney-thorpe-jillette-teller-tellers-dad/) - Our story begins with 17th century painter Johannes Vermeer. He is known for the photorealistic detail in his paintings and his use of light and color. The mystery is, did he (and other old world masters as far back as the early 1400s) use optical projections or some otherwise unknown devices to paint their masterpieces.
- [What graphic designers need to know about restaurant menu design--some preliminary research](https://www.ideabook.com/what_graphic_designers_need_to/) - I don't remember how I got started looking for information about menu design. I do not currently have a client in the hospitality industry, although I have designed a few menus in my career as a graphic designer. What got me hooked on the subject was the fact that, as with many design specializations, menu
- [Are you committed enough to design a logo?](https://www.ideabook.com/logo-design-commitment/) - I got this question from another designer recently: "My client requested a logo design. She filled in my design brief questionnaire, I presented a few concepts, and we went through three rounds of concepts, variations, and tweaking. They were not sure of any of the designs and finally backed off. Though I did get an
- [The science (and art) of determining what is in the public domain](https://www.ideabook.com/the-public-domain/) - If you read my blog regularly (optimism), you know I'm interested in copyright law. Not only because I want to be sure I establish and maintain the intellectual property rights of my own work, but because I occasionally like to find and re-use photographs, illustrations, and other types of ephemera in the public domain. If
- [PaperSizes: The international paper size reference](https://www.ideabook.com/eds_inc_international_paper_si/) - If you've designed anything in print outside your country's border, you're painfully aware of how paper sizes differ around the world. Last year, UK Designer Rob Lafratta and developer Richard Franklin created PaperSizes—an elegant mobile app and website for accessing 250 international paper sizes in mm and inches. Thank you gentlemen. PaperSizes... The PaperSizes Twitter
- [Watch how BAFTA builds around a core image...](https://www.ideabook.com/bafta-demonstrates-build-around-idea/) - Design often plays a supporting role by establishing a stylistic background from which a larger story unfolds. It's often subtle and goes unnoticed so I'd like to point to an example that I think was particularly well done. I saw a post about the recent British Academy of Film and Television Arts (BAFTA) Awards and
- [For those interested in writing short stories, novels, screenplays, and songs...](https://www.ideabook.com/ritenow/) - One of the qualities I most admire about Daniel Will-Harris is that he doesn’t sit around waiting for the world to take notice. For the twenty-plus years I’ve known him he’s always pursuing the next creative venture. He has a remarkable track record: He was among the first design voices on the web, has written
- [In the name of documentation, something extraordinary happened...](https://www.ideabook.com/photogrammar/) - Between 1935-1946 (roughly) photographers such as Dorothea Lange, Walker Evans, and Arthur Rothstein crisscrossed the United States for the United States Farm Security Administration and Office of War Information (FSA-OWI) to document the results of government programs. What resulted is "The File," an amazing collection of 170,000 depression-era images that are nothing short of a
- [Are these the best 100 typefaces of all time?](https://www.ideabook.com/best-100-typefaces-time/) - FontShop, the digital fonts reseller, has long been within spontaneous combustion distance of the typographic sun. So when it published its catalog of the 100 Best Typefaces of All Time it was worth noting. The criteria for their assessment were: Sales figures: 40% Historical significance: 30% Aesthetic quality: 30% The jury they assembled to make
- [Victor Kryston, Dill Cole, The Eucalyptus Tree Studio, and the power of encouragement](https://www.ideabook.com/victor-kryston-and-dill-cole/) - BY CHUCK GREEN I believe that people on our periphery hold an extraordinary potential for positive influence that those closest to us do not. We (rightly so) should expect a certain level of encouragement from friends, colleagues, and family members, but when someone we don't know well, someone with no motive other than kindness, expresses even a small bit of interest in our lives, it can have a profound and powerful effect.
- ["I believe design can change people's minds."](https://www.ideabook.com/margo-chase-and-packaging/) - Those are the words of Margo Chase—the renowned graphic designer, lettering artist, and founder of the Chase Design Group. Her's is a deep, interesting story that began in the entertainment business. Sadly, Ms. Chase died practicing her other passion, aerial acrobatics, in July of 2017—clearly a life fully lived. First, a lovely biographical piece written
- [Handwriting fonts are alive in ways conventional typefaces are not](https://www.ideabook.com/handwriting-typefaces/) - Handwriting translates life into words—at its best it seems to portray the writer's state of mind, even their physical prowess. While one hand demonstrates a steely confidence another might reveal a state of abject perplexity. I'm not saying every hand tells an obvious story, I'm just saying handwriting fonts can be alive in ways conventional
- [Looking for your first graphic design job? Read this...](https://www.ideabook.com/looking-first-graphic-design-job-read/) - Looking for your first graphic design job? A friend recently asked me if I had any pointers for a student applying for their first design job. In part, I told him this: First, the obvious: I can’t tell you what “employers” look for these days because there is not such thing as a group of
- [Meet YouWorkForThem.com: A source of fonts, images, and more...](https://www.ideabook.com/meet_youworkforthem/) - YouWorkForThem.com is a shop founded by two talented designers--Michael Paul Young and Michael Cina. Their eclectic collection is certainly worth adding to your list of resources. New from Lewis McGuffie Type: Tusker Grotesk... Fonts... Graphics... Photos... Videos... YouWorkForThem.com... Web of founder Michael Paul Young... Web of founder Michael Cina... Posted in NOVEMBER 2017 / Chuck
- [The Readable Page: Subtle page layout tweaks anyone can make](https://www.ideabook.com/the_readable_page/) - The truth is there is no secret design formula known only to professional designers. Readability is accomplished through a series of small, often subtle tweaks that anyone—designer or non-designer—can make. To illustrate my point, here's a worst case scenario (figure 1)—a page that exemplifies some of the most common layout problems. In the next few minutes
- [Check out the jaw-dropping, time machine-like photographs at Shorpy.com...](https://www.ideabook.com/time-machine-like-photographs-at-shorpy/) - A black and white photograph shot using a large-format camera often has a depth and stillness to it that is nearly indescribable. Some images are so sharp, the people so real, I fool myself into thinking I can sense what it would be like to be there—like a time machine. Shorpy.com is one of my
- [A treat for print lovers: Canada Post's look at successful direct mail](https://www.ideabook.com/canada-post-incite/) - Canada Post publishes a quarterly magazine, "Incite," that features successful direct mail campaigns. It's almost always interesting to see what others are doing, but of particular note to see what has worked. Incite Volume 2... Incite Volume 3... Incite Volume 4... Incite Volume 5... Incite Volume 6... Incite Volume 7... There's lots more direct mail
- [What is the value of an idea?](https://www.ideabook.com/tablet-newspaper-ipad/) - What is the value of an idea? Though Steve Jobs and Apple are credited with the introduction of the iPad, it was not a new idea. Roger Fidler, the Director of Knight-Ridder Information Design Lab, and his team had mocked up a very similar-looking and working tablet fifteen years earlier—yes, fifteen years earlier. And, before
- [Could all this have really been captured by an amateur photographer?](https://www.ideabook.com/edge-of-stability/) - As the years go by I am continually astounded by the amazing images photographers are able to capture. This is some epic work. What is even more astounding is that it was captured by police officer Jeff Boyce during his time off. In his first year of doing time lapse photography. "This entire timelapse sequence,"
- [A one billion dollar mistake? Regarding the licensing of public domain images](https://www.ideabook.com/one-billion-dollar-mistake-regarding-licensing-public-domain-images/) - As much as we have discussed copyright and the licensing of photography, there's a continual steam of stories about those who don't play by the rules. The latest chapter involves a one billion dollar lawsuit filed against Getty and Alamy by photographer Carol Highsmith. Highsmith began donating her photography to the Library of Congress in 1992 which
- [How will going mainstream retail effect the Amazon brand?](https://www.ideabook.com/will-going-mainstream-retail-effect-amazon-brand/) - Here's a new Amazon store about to open in Chicago. I think it's interesting—and, from a marketing standpoint, a bit of a gamble. Right now Amazon is kind of what you want it to be. Like good fiction, what you make of it is typically more compelling than seeing the story unfold through someone else's
- [14 things graphic designers say that piss clients off...](https://www.ideabook.com/12-things-graphic-designers-say-piss-clients-off/) - We don't intentionally raise the ire of the people we work with, but there are some realities about the business of marketing and graphic design that it seems a good number of inexperienced clients are particularly unreceptive to... 1. "Low resolution web images don't change to high resolution when you print them on paper." 2.
- [Saturday Night Live reveals the plight of those with a designer's eye...](https://www.ideabook.com/saturday-night-live-reveals-plight-designers-eye/) - I always get a kick out of seeing graphic design minutia appear in the main stream. Saturday, September 30, 2017, Ryan Gosling performed an SNL sketch lamenting the use of Papyrus for the Avatar logo. "I forgot about it for years," Gosling said, "But then I remembered that Avatar, the giant, international blockbuster, used the
- [Sam Potts, graphic design, and The Brooklyn Superhero Supply Company](https://www.ideabook.com/sam_potts_and_the_brooklyn_supply_company/) - If you happen to be traveling on Fifth Avenue in Brooklyn, New York, I can't help but think the storefront at 372 would catch your eye. The Brooklyn Superhero Supply Co. stocks some fairly unusual products—including gallon cans of Gravity, jars of Sasquatch Mucous, and a giant container of Helium Gumballs. What it is, in
- [On the occasion of its planned opening, a brief history of Apple Park](https://www.ideabook.com/apple-park/) - Years ago I was a member of the Microsoft Small Business Council, a group of eight authors and business owners chosen to put a face on Microsoft's small business efforts. For the announcement Microsoft flew us all to Redmond where we met its marketing team and got a look inside the headquarters. It was fascinating
- [Robert Kelly, the BBC, and Freytag's 5 point structure of a dramatic work...](https://www.ideabook.com/freelancers-worst-nightmare/) - Haha... 15 or 20 years ago it was considered, by some, to be unprofessional to work from home. Today it's a well accepted, often enviable practice. But it's not always entirely predictable (begin at minute 2:10)... As one who makes his living recounting stories, I can't help but invoke Freytag's 5 point structure of a
- [The advertising and design business is a soap opera (no offense to soap operas)](https://www.ideabook.com/the-business-of-advertising-and-design/) - Early in my career I worked as a freelance designer in Richmond, Virginia. Contrary to what you might think, Richmond has long been a hub of the advertising business, primarily because Richmond Professional Institute, now Virginia Commonwealth University, has been churning out art, design, and advertising graduates since the 1930s. I worked for a bunch
- [Some designers seem to accomplish ten times what I do (like Tom White)](https://www.ideabook.com/tom-white-9-surf/) - We all know this type of person: They seem to accomplish ten times what most of the rest of us accomplish and when they do something, they seem to do it well. From the outside looking in, I think of designer and illustrator Tom White is one of those people. First and foremost, he creates
- [What's the connection between graphic design and comedy?](https://www.ideabook.com/comedy-writing-and-graphic-design/) - The success of web design and print design is dependent (in most cases) on good writing. Hence, lots of us are interested in the writer's craft. Recently, as I watched some episodes of "The Mary Tyler Moore Show" from the 1970s, I was reminded of just how memorable good comedy writing can be. (Bob Mankoff
- [If anyone ever asks you what branding is, tell them the story of French Paper and Charles S. Anderson...](https://www.ideabook.com/charles-s-anderson/) - If anyone ever asks you what branding is, show them this video... Then show them this web page... French Paper... That’s what branding is—the extrusion of, in this case, a paper manufacturer with buildings and equipment and people and products, through a die that forms a uniquely shaped object that customers appreciate and understand and
- [The real Mad Men](https://www.ideabook.com/the_real_mad_men/) - The series Mad Men, set in 1960s New York, is a fictional portrayal of, as the producers describe it, "the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell". I don't claim that advertising is now or has ever been a business for
- [Why use black and white when you can use color?](https://www.ideabook.com/black-and-white-versus-color/) - We've debated the ethics of the colorizing of black and white photographs recently—so I was interested when my friend Martin Bounds pointed to the fact that the New York Times chose to use a black and white photograph on its November 22nd cover commemorating the 50th anniversary of the Kennedy assassination. Both color and black
- [A wonderful resource for restaurant branding and design](https://www.ideabook.com/grits-and-grids/) - Grits and Grids is a blog created by restaurant branding firm Vigor. As is so often the case, the highest quality coverage of a subject comes from people with a passion for the subject—the site is curated by Joseph Szala, Vigor's owner. As they tell it, "It started as a means to build inspiration and
- [If you appreciate the design and illustration of movie posters](https://www.ideabook.com/vintage-hindi-film-cinema-posters/) - Hindi Film cinema, often referred to as "Bollywood" (some consider that term demeaning) has, like the U.S. film industry, created movie posters since the early 1900s. I'm fascinated not only by the subjects, but by the diversity of designs and illustration techniques. I have no clue what the films from these examples are about, I
- [Typography is a weird bird: 10 Fonts for July](https://www.ideabook.com/myfonts-july-2017/) - Typography is a weird bird. When I look at a typeface, I almost instantaneously decide if it's good or bad (in my mind). A characters of a good typeface are not only interesting in themselves, more importantly, they are interesting in the way they interact with each other. Though it's clearly contrived, that realization seems
- [Are there truths to advertising that do not change?](https://www.ideabook.com/truths-advertising-not-change/) - You tell me. Here's an interesting little book titled, How to Write Advertisements That Sell—Methods by which 146 shrewd advertisers plan, layout, and place their copy. I'm not saying this 1912 guide has it all right, I'm just saying it's interesting that so much of a one hundred year old book remains pretty true. An
- [Kind words](https://www.ideabook.com/ideabook-com-testimonials/) - Ideabook.com is a resource for the designer, copywriter, illustrator, photographer, design student, and anyone else interested in the disciplines of design and marketing. Here are some of many kind words received about the site and Chuck's books... About Ideabook.com This is brilliant work, an amazing resource. Congratulations. Your collegial generosity and creative spirit are as
- [UX icons: Sharing some theory, definitions, and resources...](https://www.ideabook.com/ux-icons-sources-definitions-theory/) - I've been working on a user interface and was searching for examples of User Experience (UX) icons. It got me thinking about the many user interface images the world has adopted and how they work. I'm sure some folks are well aware of the meanings, but I'm just as sure many don't. We call them
- [Every designer strives for work that looks this natural...](https://www.ideabook.com/every-designer-strives-work-looks-natural/) - Every designer strives for work that looks natural. By that I mean, when a design works, it looks as though it is almost organic—the composition optimizes the space, elements fit like puzzle pieces, and the effect is instantaneous. Nick Misani's stuff, to me, looks like that kind of natural. No surprise he is a Senior
- [How far can you go in copying someone else's design?](https://www.ideabook.com/trade-dress-infringement/) - This story about grocery giant Kroger filing an infringement lawsuit against Lidl, a new entrant into the U.S. market, raised my marketer's radar. Kroger alleges Lidl's “Preferred Selection” brand for private label products infringes on Kroger’s “Private Selection” brand. Here are the basics of the suit from Supermarket News... And the Richmond Times Dispatch... With
- [Would you want to be surrounded by people who were paid to tell you what you want to hear?](https://www.ideabook.com/filter-bubble/) - If you don't, I encourage you to take a close look at all of the privacy, security, and search settings of the web applications and search engines you use—because that's exactly what they do. For those who are unaware, many environments include algorithms that record the fact that you like "A" and assume by it
- [Crowdsourcing design and marketing projects is for amateurs](https://www.ideabook.com/crowdsourcing-design-marketing-projects-amateurs/) - "Crowdsourcing" design is the process of enlisting a pool of volunteers to come up with solutions to a specific design and marketing problem. The buyer writes a brief, submits it to everyone in the pool, then takes a look at what they come up with. They choose the solution they like best and pay the
- [Fender lets its design speak for itself](https://www.ideabook.com/fender-sells-its-style/) - "In 1951, Fender officially introduced the world’s first commercially mass-produced solid-body Spanish-style electric guitar, a two-pickup beauty called the Telecaster (originally and briefly the Broadcaster)." The rest, as they say, is history. Recently the Fender Musical Instruments Corporation of 2017 launched a new website and a campaign designed to attract the next generation of musicians.
- [The unconventional use of conventional stock images...](https://www.ideabook.com/unconventional-use-conventional-images/) - I have always enjoyed repurposing stock photography and graphics. (Wonder what ever happened to the term, "clip art?" Bet I haven't heard those words strung together in five years.) In any case, I'm talking about taking various bits and pieces and inventing something new from them. This is a recent example I created for Click2Mail.com,
- [For your design ideas swipe file: Superimposed headlines](https://www.ideabook.com/design-ideas-swipe-file-superimposed-headlines/) - While researching a recent post about branding consultants Landor, I stumbled upon this thoughtful campaign for Inject Hope. I don't for a second want to diminish the specific purpose of the work or divert attention from the quality of the idea. But I want to be sure you add the idea of superimposing headlines to
- [I appreciate Michael Schwab's old-school approach to illustration](https://www.ideabook.com/michael-schwab/) - Until I stumbled across his website in 2006, I hadn't known designer Michael Schwab was the illustrator who created these bold, bright, iconic posters for the National Park Service. At the time I remember having a collection of postcard-sized versions of the images framed and hanging on my wall. In the years since, I've come
- [Revisiting a kick-in-the-head logo design](https://www.ideabook.com/a_kick_in_the_head/) - Every so often I see something that really jolts my design sense—the design of the Bahamas Ministry of Tourism logo is one of those somethings. To me, even if you don't like the style of the design (and I do), you'll appreciate what a powerful, on-the-money solution it is. The logo shows the diversity of
- [Create this one-of-a-kind wood and leather map tag](https://www.ideabook.com/new-custom-luggage-tags/) - New Custom is offering a sophisticated new app for creating a one-of-a-kind wood tag with a leather strap perfect for adding an unique identity to a piece of luggage, purse, briefcase, messenger bag, a backpack, laptop bag, and so on. A map of what? What pops to my mind would be your home address, birthplace,
- [Regarding guilloché and other document security design features](https://www.ideabook.com/guilloche-and-document-security/) - I came across some guilloché patterns the other day and was curious about how it is used in the design and printing of secure documents—certificates, banknotes, passports, tax stamps, and so on. We've discussed currency design in the past, but not some of the many methods of printing secure documents. In case you come across
- [The suicide of design](https://www.ideabook.com/the_suicide_of_design/) - Recently and yet again, I was asked for a copy of a font. Someone I thought of as a legitimate designer asked me to e-mail a font I paid for so they would not have to. Though it has happened many times, this “I'm a shoplifter so you must be one too,” attitude never ceases
- [Have you lost track of QuarkXPress? Me too. Here's an update...](https://www.ideabook.com/lost-track-quarkxpress-heres-update/) - Jay Nelson, formerly the publisher of Design Tools Monthly (THE graphic design news resource for two decades), sent me a copy of his first book today. Obviously, I haven't read it yet but if QuarkXPress for Dummies exhibits anywhere near the quality of thinking Jay brought us though all of his other efforts, I can
- [A sign company the understands the connection between design and craft](https://www.ideabook.com/sideshow-sign-company/) - I invite you to read the mission statement of the Side Show Sign Company. It begins like this: "Signage is one of the earliest forms of Communication Design. In the past several decades however, designers and sign-makers have often regarded themselves as separate industries, divided by class, application, and a misunderstanding of just how important
- [The Carrington Albums are stunning examples of grand illumination](https://www.ideabook.com/lord-carrington-illuminated-albums/) - These albums were created in tribute to Lord Carrington, a Governor of the state of New South Wales in Australia in the late 1800s. There are 14 albums in all—each one a real treat to see. Wouldn't you love to see a modern version of this type of work come back into style? Example 1...
- [A bright room: The controversy over the use of optics by early painters](https://www.ideabook.com/camera-lucida-controversy/) - Chris Miller originally sent me an email to tell me there was a new "camera lucida" device, a NeoLucida, available online (they had previously sold out when they were initially offered through Kickstarter.com). The name was familiar, I used a Lucigraph for years to size and trace various elements of illustrations—the same basic idea. But
- [The Design Constitution: The basics of interaction between Creatives and their clients](https://www.ideabook.com/the_design_constitution/) - What is your understanding of the dynamics of the Client/Creative relationship? I've heard lots of opinions and countless complaints, but in all my wanderings, I have yet to find a good, non-legalese consensus of what we should expect of each other. A proposition that lays out the “spirit” of our relationship.
- [I love style guides. I hate style guides.](https://www.ideabook.com/style-guides/) - I love brand style guides (graphics standards) because they are meant to maintain the integrity of the designer's vision. I hate them because they limit that vision to what can be foreseen. They also are notoriously selfish. They insist on maintaining a brand's prominence even when such prominence is inappropriate. Some examples... The Skype Brand
- [There is an art to negotiating difficult projects nicely...](https://www.ideabook.com/there-is-an-art-to-saying-difficult-things-nicely/) - There is an art to saying difficult things nicely. Jessica Hische, the celebrated letterer, illustrator, and designer makes another generous contribution to the design community in the form of "Jessica’s Client Email Helper"—an interactive process for making nice easier. As she explains it, "Negotiating incoming project terms over email is difficult for even the well-seasoned
- [Typography that looks as if it was arranged by nature](https://www.ideabook.com/typography-looks-arranged-nature/) - We talked a while back about Dick Sheaff’s wonderful collection of advertising ephemera from the last (roughly) 150 years. So when I stumbled upon Chad Michael, a designer who has amassed an impressive lineup of awards and mentions for his finely-tuned, beautifully-executed packages and labels over the last few years, I recognized, immediately, the bedrock
- [If you doubt the power of branding, look at this Tad Carpenter project](https://www.ideabook.com/if-you-doubt-the-power-of-branding-take-a-look-this-project-designed-and-illustrated-by-tad-carpenter/) - Graphic design is becoming more important with each passing day—some people get that, others don't. First and foremost you've got to have a great product. But once you've made it to the table, you've got to distinguish yourself through your packaging and presentation. Organizations that pay attention to the details are the ones that will
- [Are you legally responsible for your client's advertising claims?](https://www.ideabook.com/the_ftc_on_the_legal_responsibity/) - Quick quiz: Can you be held responsible for the advertising claims of your client? Surprisingly, the answer is yes. The Federal Trade Commission (FTC) says advertising agencies have a duty to make an independent check on the information used to substantiate ad claims. This section of their Web also offers specifics about everyday issues such
- [A geographer's treasure trove: Maps from the American Geographical Society](https://www.ideabook.com/american-geographical-society-maps/) - "Within the campus of University of Wisconsin-Milwaukee is a geographer's treasure trove: over a million artifacts from the American Geographical Society, one of the most incredible collections of maps, atlases and globes to be found in America." Do I need to spend MORE time looking at beautifully designed, fascinating maps? Probably not—but it's my job
- [A personal note about the passing of Mohammad Ali](https://www.ideabook.com/personal-note-about-the-passing-of-mohammad-ali/) - The June 3, 2016 "The Greatest," Mohammad Ali, learned the secrets of the universe. My own brief encounter with him was in July 1972. That's me at the far right (when I had hair). This is WTTG, a Washington D.C. TV station where I worked as the designer for the 10 O'Clock News. (Just a
- [Free this week: An icon font from Yellow Design Studio and MyFonts](https://www.ideabook.com/nice-free-set-icons-eveleth-yellow-design-studio-nice-set-httpwww-myfonts-comfontsyellow-designevelethiconsglyphs-html-refbyib/) - Here's a nice, FREE set of icons, part of the Eveleth typeface family by Yellow Design Studio the home of Rena and Ryan Martinson. Free Eveleth Icons from Yellow Design Studio. Yellow Design Studio also the founder of: Verb (used for the headlines on ideabook.com) Canvas Thirsty Melany Lane Magesta Script And others...
- [Designer Dan Cassaro is a self-described young jerk](https://www.ideabook.com/designer-dan-cassaro-is-a-self-described-young-jerk/) - In a recent interview with John Hall at Typo-Graphical, Dan Cassaro answers the question, "So why 'Young Jerks'?" "Well," he explains, "It's sort of a joke and sort of not. The Young Turks were Ottoman revolutionaries, so it's kind of a bratty take on that—but I'd be lying if I said the Rod Stewart song
- [Pops, "Where do illustrations come from?"](https://www.ideabook.com/where-do-illustrations-come-from/) - I can imagine Don Clark and Ryan Clark asking their grandfather, Al Paulsen, just such a question. Brothers Don and Ryan are Invisible Creature, a Seattle-based "Design + Illustration + Direction" studio. Their work is superb and who does what is, at first blush, entirely transparent. Example 1... Example 2... Example 3... The whole portfolio...
- [Diego Patiño's illustrations are electric](https://www.ideabook.com/diego-patinos-illustrations-are-electric/) - Meet editorial illustrator Diego Patiño. I was struck, in particular, by the first image I saw (above) —I love the movement and vibrancy of it. Not surprisingly, it was awarded American Illustration's Silver Award in the editorial illustration category. A few more examples: Example 1... Example 2... Example 3... Here's an unusual project that took
- [Spent the weekend in New York City--first time in a long time](https://www.ideabook.com/spent-weekend-nyc-first-time-long-time/) - I spent a weekend in New York City recently—the first time in a bunch of years. My wife Leslie and I were the guests of a very generous client, Lee Garvey, along with his Click2Mail team and their families. Here, in case you haven't been to NYC (or haven't been lately), is some of what we saw.
- [Monotype, the rebirth of Johnston, Transport of London, and a feat of design](https://www.ideabook.com/monotype-nike-shoes/) - Tangled web huh? I've never been a huge athletic shoe design aficionado, but these type-centric shoes caught my eye in a recent post from the AIGA and I took a moment to track down the story. As it turns out, Monotype has given new life to the typeface Edward Johnston created for the London Transport
- [Turn off the audio. Can you tell me what the message is?](https://www.ideabook.com/meet-illustrator-lisa-odette/) - Turn off the audio of these videos and tell me if you can figure out what the message is. That's the mark of design excellence isn't it? That the key ideas are communicated on all different levels—seeing, hearing, and reading? Designer and illustrator Lisa Odette shows how it's done through these motion graphics she created
- [The DiMassimo Goldstein agency hopes design can help to heal political wounds](https://www.ideabook.com/the-dimassimo-goldstein-agency-hopes-design-can-help-to-heal-political-wounds/) - New York ad agency DiMassimo Goldstein has created a peace offering for the holiday—something for everyone with a strong opinion. The press release explains.... "The brutal 2016 election year left many of our friendships and relationships damaged, if not completely destroyed. But now that we’re approaching the holidays, we all have an opportunity to reconcile
- [You can't fully appreciate the occupation of graphic design until you understand this...](https://www.ideabook.com/british-pathe/) - Graphic design of the past, until the 1980s or so, was as much a hands-on craft as it was a sit-in-front-of-a-screen thing. Today, ink, presses, tools, chemical processes, and such are almost entirely avoidable if a graphic designer chooses to avoid them. If you don't know the craft side of it, I urge you to
- [Testimonial: Please don't hire Nick Davis to develop a WordPress website](https://www.ideabook.com/please-dont-hire-nick-davis-to-develop-a-wordpress-website/) - Recently I worked with Nick Davis to produce the makeover of Ideabook.com. I did the design, Nick did the hard stuff. I set out with two goals, first to consolidate three sites into one: Ideabook.com (my design website), Pageplane.com (my blog), and Jumpola.com (my big list of links) under Ideabook.com. And second, to streamline the user
- [To me, this new skyscraper feels like graphic design](https://www.ideabook.com/new-skyscraper-feels-like-graphic-design/) - Does the new 56 Leonard tower in Tribeca feel like graphic design to you? I haven't quite put my finger on it but there's something about it that drew my eye to it the first time I saw it. Maybe it's the shapes that are slightly reminiscent of hot metal slugs. Or perhaps it's just
- [Want to make a big impression on a small budget? Try object marketing](https://www.ideabook.com/message_wrap/) - Need to make a big impression on a small budget? Send your prospect an object wrapped in a message. The trick is to find an item that helps you make your point.
- [The last hot metal newspaper in the United States](https://www.ideabook.com/last-hot-metal-newspaper-united-states/) - The Saguache Crescent is published weekly in Saguache, Colorado by its modern day editor, Dean Coombs. Coomb’s family took over the paper in 1917 from Otto Mears who had been publishing it since 1874. What makes the story unusual is that it is published by a single person on a Linotype Typesetting Machine, vintage 1921.
- [Want to hear old people talk about the olden days of graphic design?](https://www.ideabook.com/graphic-means-documentary/) - Haha... sounds like a real treat huh? I don't know a lot about a lot of stuff, but I know a lot about the way design was done before desktop computers. I have opaqued negatives, cut Amberlith, I owned a Goodkin Lucigraph, could identify a Lectro-Stik by its smell alone, and have spent over twenty
- [Illustrator Jack Unruh "was a big damn deal"](https://www.ideabook.com/tributes-to-jack-unruh/) - In his tribute to the late illustrator Jack Unruh, David Courtney of Texas Monthly explains, "Jack Unruh was a big damn deal. Over the course of a long career, his artwork appeared in National Geographic, Time, Rolling Stone, Sports Illustrated, GQ, Field & Stream, and Texas Monthly, among many other publications." He goes on to
- [Sometimes the best advertising is a customer testimonial](https://www.ideabook.com/customer-testimonials/) - Customers sometimes create the most effective advertising. Such is the case with one of our local restaurants--Nuevo Mexico. I was in the other night and noticed this wonderful letter from a fan. The owners had the good sense to frame and post it prominently at the entrance to the dining room. It reads... "Nuevo Mexico
- [The National Archives puts the history of the United States in motion](https://www.ideabook.com/national-archives-puts-history-united-states-motion/) - The National Archives and Records Administration (NARA) is the nation's record keeper. As they describe it, "Of all documents and materials created in the course of business conducted by the United States Federal government, only 1%-3% are so important for legal or historical reasons that they are kept by us forever. Those valuable records are
- [Grids: Freedom "within the narrow frame that I have assigned myself”](https://www.ideabook.com/the_grid_an_invisible_framework/) - In The Poetics of Music, Igor Stravinsky says, “...In art as in everything else, one can build only upon a resisting foundation: whatever constantly gives way to pressure, constantly renders movement impossible. My freedom thus consists in my moving about within the narrow frame that I have assigned myself for each one of my undertakings.” Houses and
- [Home town boy makes good: Illustrator Don Moyer does riff on designs of china from China](https://www.ideabook.com/meet_illustrator_don_moyer/) - Don Moyer has become famous in illustration circles for his Calamityware plates. They are a take on the Willow Pattern ceramic designs from 18th century England (which were, as I read it, a riff on designs of china from China). Here's his latest... Here's the Calamityware collection... Details about one of the plates... For you
- [We're back on the air with a new Ideabook.com](https://www.ideabook.com/were-back-on-the-air-with-a-new-ideabook-com/) - After 15-plus years and 1653 posts, we have a new logo and a responsive website design. Because Ideabook is all about sharing thoughts on design, I invite you to take a look around and to share your thoughts. By the way, many of the articles from the previous version of Ideabook.com, my blog at Pageplane.com, and links
- [The Socially Aware Blog: Cutting-edge legal issues arising out of social media](https://www.ideabook.com/social-media-safety-guide-for-companies/) - I've been online since the early days of CompuServe—roughly 1985 or 30-plus years. Its given me a real appreciation for the many stages of online life. At first it was a curiosity. Then, as people began to understand its potential, it became a "you won't believe what this can do," kind of thing. Next was the wild west
- [Insert: Intentionally misleading, provocative headline](https://www.ideabook.com/insert-intentionally-misleading-provocative-headline/) - It has become common practice to "tease" stories with intentionally misleading, provocative headlines. "Breaking news" is an obvious example. At one time it meant something significant was happening--of the gravity that you'd stop what you were doing to pay attention. Not any more. Breaking News can mean the heat index, whatever the heck that is,
- [Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary advertising](https://www.ideabook.com/bob-hoffman-is-the-ad-contrarian/) - That is the subtitle of Bob Hoffman's book, The Ad Contrarian. (First, I'm one of those people who doesn't see the value in using harsh language in professional situations. Bob Hoffman is not. But he has some important things to say so, if you can stomach it, it's worth exploring.) If you've ever worked with
- [The Adams Retouching Machine, Charlie White III, and life before Photoshop](https://www.ideabook.com/life_before_photoshop/) - Back in the olden days (1970s), if you wanted to remove (for example) a telephone wire from a photograph of a building, you'd send a print of the photograph to a photo retoucher who would physically paint over the wire using an airbrush—exactly reproducing the background the wire was covering. By that I mean, if
- [What's new at the 2016 National Stationery Show?](https://www.ideabook.com/2016-national-stationery-show/) - I find stationery to be a fascinating field. The National Stationery Show just ended in New York and we're beginning to see posts about this years trends and some of the many products that were shown. I think this is product mix should be of particular interest to graphic designers because it is, at a
- [I love getting mail. Especially this kind of mail.](https://www.ideabook.com/i-love-getting-mail/) - I made mention, in my recent post about illustrator Bob Staake, of a place to get hold of a piece of original Bob Staake artwork. I ordered a "doodlekaboodle" a couple of weeks ago and it arrived today. What a treat. For a mere $40. You can request an original, personalized doodle by an illustrator
- [Bob Staake and the fountain of youth. Or how to reinvent yourself with Photoshop](https://www.ideabook.com/bob_staake_and_the_fountain_of/) - Somehow, as Staake ages, his illustrations get fresher and more interesting. If you don't know his work you will find it on the pages of Time, the cover of The New Yorker (above), and among projects produced for clients such as Disney and American Express. He has also authored and/or illustrated over 60 books--increasingly children's
- [Artist? Designer? Illustrator? Meet Korean artist, An Min Jeong](https://www.ideabook.com/meet-artist-designer-an-min-jeong/) - Min Jeong's work is analogous to the kind of fine engraving and guilloche you'd find in the design of currency. In some cases you see graphic design mimicking art, in this case (to me) it is art mimicking graphic design. She describes her work (in part) like this... "In trying to express the vitality and
- [It's that time of year—a fresh look at 2016 Logo Trends by Bill Gardner](https://www.ideabook.com/logo-lounge-2016-logo-trends/) - Bill Gardner conceived of Logo Lounge as "a more efficient way to find reference material for logo design." And he's been offering his trends article since, I believe, 2004. For those who are not familiar with the Logo Lounge website or the now eight volumes of the Logo Lounge books, here's how they explain it:
- [Dick Sheaff shares his wide, deep collection (and knowledge) of ephemera](https://www.ideabook.com/dick-sheaff-ephemera/) - Dick Sheaff is a well-published designer and art director who is also a collector and curator of ephemera. (Ephemera is print material designed to be disposed of after it serves its purpose—typically, advertisements, pamphlets, posters, programs, labels, and so on.) His Sheaff Ephemera is among my top 10 favorite websites—a wonderful, inspirational collection that you
- ["Junk mail," forced sharing, and the filter bubble](https://www.ideabook.com/junk_mail_and_the_filter_bubble/) - I received an email from a PR firm asking me to look at a product that requires a Facebook login as criteria for participation in the use of its service. I wrote them back to say, "I've got to admit that I have a problem with services that use a Facebook login as criteria for
- [Meet Alfons Thoyer: He made your graphic design career possible](https://www.ideabook.com/alsons-thoyer/) - I discovered Alfons Thoyer's pamphlet, Introducing examples of work executed by A. Thoyer Technical Drafting and Art Service, at Whiting's Old Paper a couple of years ago. I'm guessing it was produced sometime during the 1940s. I share it with you because, to me, his work is emblematic of a workman-like designer of that period and offers
- [The storyboard artist translates your idea into a sequence of images](https://www.ideabook.com/demonstrating_ideas_with_story/) - Storyboarding is another one of the myriad of services an illustrator or graphic designer can specialize in. In advertising, a storyboard artist is the person who transforms the creative team's ideas--the copywriter, art director, director, and so on--into a sequence of still images they use to demonstrate that idea to the client. I did some
- [What I know about Rudy Gutierrez hints that he is the best of both worlds](https://www.ideabook.com/illustration-what-i-know-about-rudy-gutierrez-hints-that-he-is-the-best-of-both-worlds/) - What little I know about Rudy Gutierrez hints that he is the best of both worlds—artist and illustrator. By that I mean he has the sensibility of an artist and a talent for channeling his work to practical ends. Example 1... Example 2... Example 3... Rudy Gutierrez's website... The Jimi Hendrix piece was commissioned by
- [Public domain materials from the NYPL without fees or forms](https://www.ideabook.com/nypl-public-domain-images/) - I've been singing the praises of The New York Public Library's digital collection of years now. So I was super-excited to read they have opened access to the public domain images. It no longer requires requests or fees to access certain files. It is a massive collection in which you will discover all manner of
- [Creatives: How are you doing? What is the most challenging part of your job?](https://www.ideabook.com/two_questions_for_creatives/) - Will you do me a favor? I'd like to ask you two questions about your walk as a creative. First... How are you doing? Are you busy, motivated, optimistic, learning new things? In other words, what is your state of mind about the state of your craft (graphic design, marketing, illustration, photography, writing—whichever part of
- [Why graphic designers should pay attention to research and trends](https://www.ideabook.com/design_market_research_and_trends/) - Market research is useful though it is typically very general or highly specific and, therefor, not as useful or easily applied as the marketing research you might conduct for a client. But that doesn't mean there isn't plenty to be learned. Research points to trends, and if nothing else, an awareness of trends can keep
- [One photo: From the biggest picture to the tiniest detail](https://www.ideabook.com/tokyo-gigapixel-panorama/) - We live in a time when we've got to continually adapt to new, fundamental shifts in what we see and what we understand. It is as interesting and exciting as it is, at times, disconcerting and disruptive. Here's a 600,000 x 300,000 pixel, 320-gigapixel photograph of Tokyo by Jeffrey Martin produced by stitching together roughly
- [Led Pants: And now for something completely different](https://www.ideabook.com/illustrators_led_pants/) - And now for something completely different: Example 1... Example 2... Example 3... The Led Pants portfolio...
- [Are you in search of a career niche?](https://www.ideabook.com/valerie-haboush/) - Here's an excellent example of someone who carved out a niche and made a career of it. Meet copywriter Valerie Haboush. Her B.A. in Journalism led to jobs in public relations, corporate communications, advertising copywriting and, ultimately, she found her way into the specialization of writing about real estate. Is there some aspect of design,
- [How do we keep a little of the wild west in the World Wide Web](https://www.ideabook.com/berners-lee-decentralized-web-summit/) - In his biography on the World Wide Consortium website, it says: "Tim Berners-Lee invented the World Wide Web in 1989. He founded and Directs the World Wide Consortium (W3C) the forum for technical development of the Web. He founded the Web Foundation whose mission is that the WWW serves Humanity, and co-founded the Open Data
- [One of my all-time favorite advertising campaigns: The Power of the Printed Word](https://www.ideabook.com/power_of_the_printed_word/) - Back in the 1980s, International Paper ran what remains one of my favorite advertising campaigns of all time: The Power of the Printed Word. It was, at once, informative, interesting, and featured input by celebrity-status experts at the top of their game. You'll not only find it interesting reading (the copywriting is exquisite), you'll doubtlessly
- [What was the first product you purchased from IKEA?](https://www.ideabook.com/ikea-museum/) - I've got to think that most graphic designers have purchased at least a few products from the now furnishings giant, IKEA—its name has become synonymous with design. So it's not surprising that, beginning June 30, 2016, visitors will be able to explore the scope of its influence on design worldwide at its new museum in
- [APIs give designers and developers access to sophisticated services](https://www.ideabook.com/apis-are-changing-everything/) - Application program interfaces (APIs) are "routines, protocols, and tools for building software applications." Every day, developers and talented novices employ these packaged code puzzle pieces to build sophisticated tasks into their websites and apps. The providers are more than happy to provide others with access to their internal workings in return for fees and traffic.
- [The graceful palette centers on elements of design from the early years of commercial design](https://www.ideabook.com/the_graceful_palette/) - This is one in a series of what I call “design palettes:” the mix of basic ingredients—typefaces, photographs, illustrations, and color schemes—that, in one designer's opinion (mine), represent a distinctive mood or style.
- [Illustrator Jack Davis had a talent for showing what we might be thinking](https://www.ideabook.com/illustrator-jack-davis-talent-showing-might-thinking/) - Famed illustrator, caricaturist, and satirist Jack Davis beamed up on July 27, 2016. He crossed this kid's radar in the 1960s when he was cranking out illustrations for everything from Time to Mad Magazine. He was, above all, a visual storyteller. As the example above attests, he had a true talent for showing what we might be thinking--for
- [The language of type: What do all those glyphs mean?](https://www.ideabook.com/the_language_of_type/) - The typical computer font includes 256 characters. Upper and lowercase letters, numbers, computer codes, and a variety of characters for composing non-English text take up the majority of the available slots. But have you ever wondered what the rest of the characters are for?
- [It's the most talked about two circle logo in world history](https://www.ideabook.com/talked-two-circle-logo-history-world/) - The latest revision of the Mastercard logo has taken the graphic design world by storm. Everyone has an opinion, but this time, it seems just about everyone likes this logo makeover. Michael Bierut and his Pentagram team had the rare opportunity to simplify simple and took it. They stripped the existing logo down to the
- [Questioning the thinking behind an advertising campaign](https://www.ideabook.com/marketing-as-it-should-be/) - This article from The Atlantic offers an interesting, in depth look at an ad campaign for Panera, the bakery-café restaurant chain. It discusses the esoteric nature of its branding. This too is a great example of how different branding a corporation with a big ad budget is from marketing a small business. If you've got
- [Jared Jacob's fools you into thinking that tight is loose](https://www.ideabook.com/jared-jacob-logos/) - Jared Jacob's work is loose and lyrical. But, it's easy to miss the fact that it is also very tightly designed (above)—meaning he is meticulous about the detail of each element, the piece's overall composition, how he fills negative space, and so on. Another variation... Example 2... Example 3... Jared Jacob's website... An interview with
- [Before computers and before what came before computers](https://www.ideabook.com/history-of-typewriters/) - While we're on the subject of Janine Vangool, the publisher, editor and designer UPPERCASE (my May 18th post)—I want to point you to beautiful, fascinating look she wrote, curated, and published titled: The Typewriter: A Graphic History of the Beloved Machine. If you love type (and book design), you'll love this book. Above, The TYPO
- [Jeff Rogers is part designer and part musician](https://www.ideabook.com/meet-illustrator-jeff-rogers/) - As he explains in a talk at Hyperakt, a Brooklyn design agency, Jeff Rogers was schooled as a musician (a drummer) then decided to get into graphic design. You can see that music in his design: the various rhythms, different timbres, tone colors, and so on. He calls himself a "multidisciplinary designer and illustrator." Most
- [Would you subscribe to a killer collection of fonts?](https://www.ideabook.com/monotype-library-subscription/) - Subscription software has been speculated about for over a decade. Lots of us speculated about using a dumb terminal to access software in the cloud and the possible scenario of logging into your account and of finding new features that had appeared overnight. Clearly, a version of that world is now a reality. I subscribe
- [A source of free-to-use for anything images](https://www.ideabook.com/unsplash-free-to-use-photography/) - I'm not a lawyer but the license sounds as it you can use Unsplash images for just about any purpose without a fee. (I suggest, of course, that you read the Unsplash license, their FAQ, and ask questions if you plan to use the images.) That said, there is some excellent material in the collection—well
- [BBDO employs some gutsy, perhaps crazy advertising and it pays off](https://www.ideabook.com/bbdo-brand-misdirection/) - In magic, misdirection is defined as the act of focusing the attention of the audience on one thing in order to distract its attention to another thing. Advertising giant BBDO used a little brand misdirection recently for their client JCDecaux--a company that sells (among other things) outdoor advertising space. The problem is JCDecaux's customers were
- [Script & Seal makes complex information "interesting and digestible"](https://www.ideabook.com/script-and-seal/) - Liz Meyer and Gavin Potenza are Script & Seal, a two-person studio that specializes in, as they explain it, work "...in the fields that need the most transparency—medical, science, technology, journalism—to help clarify and break down barriers, making bewildering research interesting and digestible." Their work is exciting to me. It feels unique. I've been a
- [Meet the non-nordic illustrator Magnus Voll Mathiassen](https://www.ideabook.com/magnus-voll-mathiassen/) - In a recent interview with knstrct.com Gregory Maher asked designer and illustrator Magnus Voll Mathiassen to describe his design aesthetic and he answered. "Probably colorful and bold, and at times minimal. Fun and serious, dark and light." And then added, "Non-nordic". Mathiassen, who lives and works in Norway, straddles the border between art and commercial
- [A couple of new tools for your UX design toolbox](https://www.ideabook.com/ux-design-tools/) - While we're on the subject of user experience, I happened on this collection of UX design aids that I thought you might find interesting. More than anything else, I like the idea that they remind us of the vast number of potential parts and pieces of a modern website. And even this is just the
- [They're building global community of people who illustrate life](https://www.ideabook.com/urban-sketchers/) - Urban Sketchers is a nonprofit in the state of Washington (USA) that is organizing the world's illustrators. They tell it like this: "In 2007, a global community of urban sketchers began to form when Seattle-based journalist and illustrator Gabriel Campanario created an online forum 'for all sketchers out there who love to draw the cities
- [Pilllpat offers unusual French ephemera and old-school typography](https://www.ideabook.com/french_ephemera/) - A recent find from France: a collection of scans of many thousands of vintage advertising and design pieces being archived by a French woman who goes by Pilllpat, Patricia, and pita ou franck--it is exciting to see so many unusual designs and so much old-school typography from a different culture. Pilllpat's wonderful collection of ephemera
- [There's something to be learned by studying non-English ephemera](https://www.ideabook.com/graphics-fairy-ephemera/) - I'm often drawn to ephemera such as these documents featured on GraphicsFairy.com. I especially like those in languages other than English because, when I don't understand the wording, I don't get hung up with subject and focus entirely on the graphic forms. Example 1... Example 2... Example 3... These images are featured on GraphicsFairy.com...
- [What is magic about graphic design?](https://www.ideabook.com/orioles-logo-makeover/) - Designer Milton Glaser famously said, "I move things around until they look right." Every designer knows what he means. So what is that magic? How is it one person is so adept at micro decision-making about elements like shape and color and space—and the next person isn't? I think of it as informed awareness. The
- [Need a dose of perspective? This should do it.](https://www.ideabook.com/astronomy_picture_of_the_day/) - Need a dose of perspective? Ideas for a color palette or images for a project (many government supplied images are copyright-free)? Check out the Astronomy Picture of the Day for an amazing array of natural design, color, and imagery. For Earth at Night For The View from Everest For a Solar Eruption Above: Our Galaxy's
- [What is the word for intentionally incorrect spelling?](https://www.ideabook.com/pain-in-the-english/) - Are you interested in a 10 year discussion on the subject? Then go directly to (or don't go to) Pain in the English, the home of a proofreading service founded by Dyske Suematsu. I was looking for an answer to that question and stumbled upon a helpful discussion in its forum. Though I haven't used
- [Who is Raymond Tomlinson and why should we note his passing?](https://www.ideabook.com/raymond-tomlinson/) - The Internet Hall of Fame tells us, "Raymond Tomlinson is widely known for inventing network electronic mail, choosing the "@" sign in emails to connect the username with the destination address. His email software (SNDMSG) was widely distributed for years, and proved to be an exceptionally innovative solution. Tomlinson was also lead in developing the
- [Old world lettering for new world design](https://www.ideabook.com/old_world_lettering_new_world-design/) - Much of Tom Lane's lettering and design has a turn-of-the-century feel to it. He does a kind of hybrid of illustration and lettering. I like the way he uses these well-worn principles in new ways. Example 1... Example 2... Example 3... Lane also designed the Archangels Playing Card deck for Theory 11... You can purchase
- [From Oddfellows: the Google Project Fi piece stopped me in my tracks tracks](https://www.ideabook.com/oddfellows-the-google-project-fi/) - Oddfellows is a design and animation boutique, as they explain it, "We are idea-makers with roots in the visual arts and have a passion for digital handicraft that brings screens of every size to life." This is a rare trifecta for me. Three creative forces in much the same race (I'll leave it to you

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- [I call this my “viewpoint” symbol](https://www.ideabook.com/seeing-design/) - I call this my “viewpoint” symbol—it is meant to keep a critical point front of mind: that design is opinion. By that I mean, there is rarely a "right" way of designing a thing—not much in the way of rules or formulas to learn that will somehow guarantee success. To the contrary, most successful designers,
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- [grolier club](https://www.ideabook.com/tag/grolier-club/)
- [type directors club](https://www.ideabook.com/tag/type-directors-club/)
- [charles nix](https://www.ideabook.com/tag/charles-nix/)
- [Arthur Mount](https://www.ideabook.com/tag/arthur-mount/)
- [campaign-marketing](https://www.ideabook.com/tag/campaign-marketing/)
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- [graphic artists guild](https://www.ideabook.com/tag/graphic-artists-guild/)
- [united states flag](https://www.ideabook.com/tag/united-states-flag/)
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- [kit hinrichs](https://www.ideabook.com/tag/kit-hinrichs/)
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- [frank chimero](https://www.ideabook.com/tag/frank-chimero/)
- [don norman](https://www.ideabook.com/tag/don-norman/)
- [design education](https://www.ideabook.com/tag/design-education/)
- [newspaper](https://www.ideabook.com/tag/newspaper/)
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- [spoonflower](https://www.ideabook.com/tag/spoonflower/)
- [design pool](https://www.ideabook.com/tag/design-pool/)
- [neopigment](https://www.ideabook.com/tag/neopigment/)
- [john s. dykes](https://www.ideabook.com/tag/john-s-dykes/)
- [sheetz](https://www.ideabook.com/tag/sheetz/)
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- [type designer](https://www.ideabook.com/tag/type-designer/)
- [lettering designer](https://www.ideabook.com/tag/lettering-designer/)
- [lettering artist](https://www.ideabook.com/tag/lettering-artist/)
- [how to](https://www.ideabook.com/tag/how-to/)
- [Nigel Buchanan](https://www.ideabook.com/tag/nigel-buchanan/)
- [The Jungle Book](https://www.ideabook.com/tag/the-jungle-book/)
- [Dinner Detectives](https://www.ideabook.com/tag/dinner-detectives/)
- [Yves Stening](https://www.ideabook.com/tag/yves-stening/)
- [Robert Priest](https://www.ideabook.com/tag/robert-priest/)
- [Priest and Grace](https://www.ideabook.com/tag/priest-and-grace/)
- [TextExpander](https://www.ideabook.com/tag/textexpander/)
- [psychotactics](https://www.ideabook.com/tag/psychotactics/)
- [typing shortcut utility](https://www.ideabook.com/tag/typing-shortcut-utility/)
- [Sean D'Souza](https://www.ideabook.com/tag/sean-dsouza/)
- [Cabell Harris](https://www.ideabook.com/tag/cabell-harris/)
- [WORK Labs](https://www.ideabook.com/tag/work-labs/)
- [VCU Brand Center](https://www.ideabook.com/tag/vcu-brand-center/)
- [Creative Mornings Richmond](https://www.ideabook.com/tag/creative-mornings-richmond/)
- [drinking buddies advertising](https://www.ideabook.com/tag/drinking-buddies-advertising/)
- [best products](https://www.ideabook.com/tag/best-products/)
- [Sydney and Francis Lewis](https://www.ideabook.com/tag/sydney-and-francis-lewis/)
- [Chermayeff & Geismar](https://www.ideabook.com/tag/chermayeff-geismar/)
- [webb and athey](https://www.ideabook.com/tag/webb-and-athey/)
- [Two Paperdolls](https://www.ideabook.com/tag/two-paperdolls/)
- [tpd](https://www.ideabook.com/tag/tpd/)
- [Bernard Maisner](https://www.ideabook.com/tag/bernard-maisner/)
- [Arzberger Stationers](https://www.ideabook.com/tag/arzberger-stationers/)
- [Artistry Engraving and Embossing](https://www.ideabook.com/tag/artistry-engraving-and-embossing/)
- [Christine McMahon](https://www.ideabook.com/tag/christine-mcmahon/)
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