Chuck Green steps you through the concept, layout, and production of creating marketing-smart designs. From the initial research to checking the quality of the final, printed product, nothing is left to chance. (This is a compilation of Chuck's Design-it-Yourself: Logos, Letterheads, and Business Cards AND DIY: Newsletters.
352 pages; ISBN 1592530885
Countless creative ideas, marketing insights, and over 300 meticulously formatted Adobe InDesign documents on a dual-format CD-ROM (Mac/PC)—literally thousands of hours of layout, design, and information planning that you need not repeat. Includes everything from brochures, newsletters, and books to planning aids, product sheets, and packaging.
(for InDesign 2, 2.1, CS, CS2, CS3, CS4), ISBN 0966958756 276 pages; 315 files on dual-format CD-ROM (Mac/PC)
Countless creative ideas, marketing insights, and over 300 meticulously formatted Adobe PageMaker documents on a dual-format CD-ROM (Mac/PC)—literally thousands of hours of layout, design, and information planning that you need not repeat. Includes everything from brochures, newsletters, and books to planning aids, product sheets, and packaging.
(for PageMaker 7 and higher), ISBN 0966958748 276 pages; 315 files on dual-format CD-ROM (Mac/PC)
Countless creative ideas, marketing insights, and over 300 meticulously formatted QuarkXPress documents on a dual-format CD-ROM (Mac/PC)—literally thousands of hours of layout, design, and information planning that you need not repeat. Includes everything from brochures, newsletters, and books to planning aids, product sheets, and packaging.
Add to cartThe QuarkXPress Ideabook $59.95
(for QuarkXPress 4.1, 5, 6, 6.1, 6.5, 7) ISBN 0966958764 276 pages; 315 files on dual-format CD-ROM (Mac/PC)
Graphic Design, Referenced by Armin Vit and Bryony Gomez Palacio has become my all-time favorite graphic design book. It offers a studied impression--via 400-plus well-written, beautifully illustrated entries--of the people, principles, and ingredients that have made (and are making) the field of graphic design such a compelling part of world culture.
ISBN 978-1592534470; 400 pages
The Web Designer's Idea Book by Patrick McNeil includes more than 700 websites organized by type, design, style, them, color, element, and structure.
ISBN 978160061064-6; 256 pages
Why a Tintbook? Because matching colors is tricky. Without the proper tool—a printed color matching system—a page that looks great on your computer monitor can turn out gruesome in print. The colors you see on a monitor, a color inkjet or laser printout, or even a digital proof simply cannot adequately simulate actual printing inks and paper surfaces.
298 pages; Printed on Topkote gloss book and cover stock; ISBN 0977491307
Add to cartTintbook CMYK Process Color Selector, On Uncoated Stock $79.95270 pages; Charts printed on 80# Opaque Book, Smooth (also includes comparison charts on other types of stock), ISBN 0977491315
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Steven Heller's guide to graphic design careers features 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.
368 pages; ISBN 9780471715061
100 step-by-step desktop publishing recipes by Chuck Green. The Desktop Publisher's Idea Book is about breaking new ground. Beyond the obvious newsletters, envelopes, and letterheads, there are a wealth of useful, eye-catching, and unusual projects perfectly suited to your computer and graphics or laser printer.
362 pages; hundreds of illustrations/photographs; ISBN: 0679780068
As always John McWade looks at the cool stuff other writers and teachers so often gloss over or miss entirely. He takes the time and makes the effort to take a design apart and to tell you what makes it tick. I'm never disappointed.
240 pages; ISBN 0321580125
Includes 192 pages of instruction for designing newsletters, ads, brochures, fliers, stationery and more, clearly explained and beautifully illustrated. In addition to John McWade's fine work, you'll find several chapters contributed by Chuck Green.
195 pages; ISBN 020179537X
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Shows you how to use today's tools to create business graphics that communicate your business's identity. It includes countless tips for the design of charts, calendars, newsletters, stationery, logos, forms, Yellow Page ads, and more. In addition to John McWade's fine work, you'll find several chapters contibuted by Chuck Green.
210 pages; ISBN 0321334159
A comprehensive look at how to work with printers on everything from estimates, pricing and negotiating to trade customs and quality guidelines; Easy-to-follow explanations of the top printing processes and techniques; Information you need to choose the right papers and inks for your projects; And hard-to-find knowledge about proofing, output and color. Whether you are independent, in-house or a student, you will want to have this book at hand.
208 pages; ISBN 1581805772
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Attach your business card to anything! The Card-It Business Card Punch is designed to create flawless, uniform die-cut slots in which to insert a standard-sized business card. It is light weight, highly durable, and contains permanent stainless steel blades that never need sharpening.
Permanent stainless steel blades that never need sharpening
If you create newsletters, brochures, ads, flyers, announcements, Web pages or anything else that needs a sense of humor—Art Parts is worth its weight in gold. These collections are deep enough to serve as the visual foundation of complete projects—one style that can be used for an entire ad campaign, volume of newsletters, a complete Web, and so on.
Add to cartArt Parts CD-RON 1 $139.95
850 images; categories: Animals, Business/Travel, Dingbats, Entertainment, Face Parts, Food, Health/Medical, Holidays, Nature/Environment, Occupations, Patterns, People and Sports/Recreation; EPS and WMF files on dual-format CD-ROM (Mac/PC)
775 B&W images; categories: Body Parts, Botanical, Cats & Dogs, Faces, Home & Family, Holiday Favorites, Home Stuff, Kids/Education, Goin Places, Return to Dingbats, Road Stuff, Son of Animals, and Son of Business; EPS and WMF files on dual-format CD-ROM (Mac/PC)
700 B&W images; categories: Academia, Amusements, Anthropomorphic, The Arts, Buildings, Flags, Joe Stuff, Kid Stuff, Maps, Revenge of People, Seasons, Technology; EPS and WMF files on dual-format CD-ROM (Mac/PC)
775 B&W images; categories: Back to School, Famous People, Health & Fitness, Icons, More Sports, Nature/Environment Recycled, Nostalgia, Parts, People People People, Politics, Regional USA, Religion and Transportation; EPS and WMF files on dual-format CD-ROM (Mac/PC)
1450 B&W and color images; categories: Business/Finance, Carlene's Cuisine, Celebrations, Communication, Critters, Hobbies, Home Again, International, Medical Stuff, Playtime, Relationships, Stuffarooni and Wild West; EPS and WMF files on dual-format CD-ROM (Mac/PC)
100 images in high- and low-res RGB, plus high-res CMYK on dual-format CD-ROM (Mac/PC)
An outrageous, best of the rest clip art collection. Version 9 of Task Force Image Gallery includes 32,000 original illustrations complete with a sleek, smart image search and edit program—all on one CD-ROM. Doesn't that mean they're tiny little fuzzy files? Nope—this is vector stuff—blow it up the size of a billboard and it still looks fabulous.
32,000 images; PC only
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These books are a popular source of industry information. Providers use them to determine competitor pricing and to identify new potential profit centers. Buyers use them to validate the prices they are being quoted. Don't spend countless hours trying to find out what competitors are charging. It's in the book.
Plus or minus 300 pages
Add to cartCanada $62.95Plus or minus 300 pages
Add to cartMid Atlantic: NJ, NY, PA $62.95Plus or minus 300 pages
Add to cartMountain: AZ, CO, ID, MT, NM, NV, UT, WY $62.95Plus or minus 300 pages
Add to cartNew England: CT, MA, ME, NH, RI, VT $62.95Plus or minus 300 pages
Add to cartNorth Central: IA, IL, IN, KS, MI, MN, MO, ND, NE, OH, SD, WI $62.95Plus or minus 300 pages
Add to cartPacific: AK, HI, OR, WA $62.95Plus or minus 300 pages
Add to cartSouth Atlantic: DC, DE, FL, GA, MD, NC, SC, VA, WV $62.95Plus or minus 300 pages
Add to cartSouth Central: AL, AR, KY, LA, MS, OK, TN $62.95Plus or minus 300 pages
Add to cartTexas $62.95Plus or minus 300 pages
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The classic guide to copywriting, now in an entirely updated 3rd edition. This book is for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers—even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, direct mail pitches, and e-mails that are clear and persuasive, get more attention—and sell more products.
432 pages; ISBN 0805078045
Includes hundreds of color combinations, illustrations, and ink color formulas for printing. Learn about the emotional impact of color, symbolism, and trends. Draw from palettes created using specific PANTONE colors (the industry standard). Plus, use the included chart for converting PANTONE spot colors to Hexachrome and process formats.
144 pages; ISBN 0966638328
Of all the things I do as a designer, coming up with new and interesting color schemes is among my most difficult challenges. Now that so much of what we produce is represented in color, finding color combinations that work well together has become more of a challenge than ever. French designer, Dominique Trapp, makes life easier with the Color Harmony Guide—an intuitive, practical tool for identifying and selecting colors.
32 pages
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