It has become common practice to “tease” stories with intentionally misleading, provocative headlines.
“Breaking news” is an obvious example. At one time it meant something significant was happening–of the gravity that you’d stop what you were doing to pay attention.
Not any more. Breaking News can mean the heat index, whatever the heck that is, is twenty degrees hotter or colder on a particular day.
Yes, as a copywriter of sorts, I admit I too occassionally stoop to forms of misdirection to grab attention.
My point is this: we reap what we sow. Because of this sloppy habit, lots of folks (myself included), become increasingly skeptical. And in-so-doing, surely miss some truths that we might profit by.
I’d say let’s all try to do better, but I fear, like gun control, the only people who will use their weapons responsibly are those who can see beyond their own self-interests.
Thoughts?