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Print Design

This is how we designed print in the olden days…

by Chuck Green at ideabook.com

Haha… stumbled on this today.

Anyone remember? It shows how we designed print in the olden days. It’s called a “comp”–it is a hand-drawn facsimile of what you want the finished product to look like. The media are colored pencils and markers on parchment layout paper mounted on foam core.

This final frame shows the actual printed catalog…

Posted in JANUARY 2022 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. All rights reserved. Copyright 2007-2022 Chuck Green/Logic Arts Corporation. Contact.

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