In magic, misdirection is defined as the act of focusing the attention of the audience on one thing in order to distract its attention to another thing. Advertising giant BBDO used a little brand misdirection recently for their client JCDecaux–a company that sells (among other things) outdoor advertising space. The problem is JCDecaux’s customers were […]
Are you in search of a career niche?
Here’s an excellent example of someone who carved out a niche and made a career of it. Meet copywriter Valerie Haboush. Her B.A. in Journalism led to jobs in public relations, corporate communications, advertising copywriting and, ultimately, she found her way into the specialization of writing about real estate. Is there some aspect of design, […]