If you’ve ever written a book for a big publisher, you know that most authors have little or no control over the design of the cover. I remember receiving the proof for one particular cover that devastated me. I had spent months working to project my view of the subject and, to me, the cover […]
packaging
How far can you go in copying someone else’s design?
This story about grocery giant Kroger filing an infringement lawsuit against Lidl, a new entrant into the U.S. market, raised my marketer’s radar. Kroger alleges Lidl’s “Preferred Selection” brand for private label products infringes on Kroger’s “Private Selection” brand. Here are the basics of the suit from Supermarket News… And the Richmond Times Dispatch… With […]
BBDO employs some gutsy, perhaps crazy advertising and it pays off
In magic, misdirection is defined as the act of focusing the attention of the audience on one thing in order to distract its attention to another thing. Advertising giant BBDO used a little brand misdirection recently for their client JCDecaux–a company that sells (among other things) outdoor advertising space. The problem is JCDecaux’s customers were […]