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Print Design

The Ultimate Typographic Inspiration: The American Type Founders Company 1923 Specimen Book and Catalogue

by Chuck Green at ideabook.com

I have a copy of this book and have always thought I’d get around to scanning it and putting it online. Thank goodness University of Wisconsin-Madison Libraries beat me to it.

Here, in all its glory, is what some consider the “culmination of specimen printing,”—1168 pages of typefaces, typeface accessories, printing equipment, and insights into the era.

Sixty thousand copies were produced at a cost of three hundred thousand dollars and they said, “The opinion is ventured that in no other work of such magnitude can there be found as high a degree of good craftsmanship—an incentive to all who study it.”

Following is a sampling of the contents followed by links to the actual books:

 

Specimen Book and Catalogue, American Type Founders Company, 1923

Other titles from the American Type Founders Company:

Desk Book of TYPE and Printing Material, 1899

American Line Type Book: Borders and Ornaments Price List, Printing Machinery and Material, 1906

American Specimen Book of Type Styles: Complete Catalogue of Printing Machinery and Printing Supplies, 1912

American Specimen Book of Type Styles: Complete Catalogue of Printing Machinery and Printing Supplies, 1912

A Wikipedia article about American Type Founders…

Posted in FEBRUARY 2024 / Chuck Green is a designer and author of books published by Random House, Peachpit Press, and Rockport Publishers. All rights reserved. Copyright 2007-2024 Chuck Green. Contact.

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