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Print Design

A treat for print lovers: Canada Post’s look at successful direct mail

by Chuck Green at ideabook.com

Canada Post publishes a quarterly magazine, “Incite,” that features successful direct mail campaigns. It’s almost always interesting to see what others are doing, but of particular note to see what has worked.

Incite Volume 2…

Incite Volume 3…

Incite Volume 4…

Incite Volume 5…

Incite Volume 6…

Incite Volume 7…

There’s lots more direct mail marketing intelligence to be found on Canada Post’s website—for example, here’s a raft of case studies…

And their business marketing hub…

Posted in OCTOBER 2017 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. Contact.

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