Since I first signed onto CompuServe in the 1980s I have visited tens of thousands of websites—to date this one remains my favorite. Not because of the design (it’s plain), not because of the navigational structure (the use of frames makes it tricky to share links), not even because of the information (while lots of it is smart and innovative, I disagree with plenty of what Jim Watson, its author, believes and doesn’t believe).
It’s my favorite website because it is a crystal-clear example of a foundational principle: that design is opinion.
Yes or no. Left or right. Light or dark. To my way of thinking, the calling of a designer is to determine what you believe to be the source and meaning of truth and to use that knowledge to improve communication and perfect systems. If you’re good at it some significant number of folks will agree with you. If you’re not, you’re forced to dig deeper—there is no faking success as a designer.
I won’t spoil it by giving you the whole story, instead, I encourage you to take some time to explore this Professor James Robert Watson’s website then to return here and tell me what you think.
Here, unabashed and in depth, is one designer’s opinion and his expression of it.
From the “Design Class” section: 10 tips for better ideas…
From the “Personal” section: Chronology of Jim’s life
From the “Jim’s Ideas” section: The WhichWich Better Bag…
From the “Design Class” section: Tips for better logo design…
Professor Watson recently retired…
Not surprisingly, Jim Watson scores a 4.8 our of 5 on RateMyProfessors.com
Posted in JANUARY 2017 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. Contact.
Thoughts?