Back in the 1980s, International Paper ran what remains one of my favorite advertising campaigns of all time: The Power of the Printed Word. It was, at once, informative, interesting, and featured input by celebrity-status experts at the top of their game.
You’ll not only find it interesting reading (the copywriting is exquisite), you’ll doubtlessly find some excellent ideas for structuring and presenting your own information.
The Power of the Printed Word series:
How to make a speech by George Plimpton
How to write a resume by Jerrold G. Simpson, Ed.D.
How to spell by John Irving
How to enjoy poetry by James Dickey
How to read an annual report by Jane Bryant Quinn
How to enjoy the classics by Steve Allen
How to use a library by James A. Michener
How to write with style by Kurt Vonnegut
How to write clearly by Edward T. Thompson
How to improve your vocabulary by Tony Randall
How to write a business letter by Malcolm Forbes
How to read faster by Bill Cosby
The entire series in PDF form (4.2MB PDF)…
When Doubleday published the campaign in book form, the New York Times, in this article detailing its creation (1985), pointed to the fact that the campaign had generated requests for 27 million copies of the ads…
Raymond Kampf >
I do remember this campaign when I was in art school in the early 80s. Especially the John Irving.
Thank you for preserving them as I will be using them in my Visual Thinking class showing the power of not only the content but the layout I which this information is presented.