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Marketing PR

Sam Potts, graphic design, and The Brooklyn Superhero Supply Company

by Chuck Green at ideabook.com

If you happen to be traveling on Fifth Avenue in Brooklyn, New York, I can’t help but think the storefront at 372 would catch your eye. The Brooklyn Superhero Supply Co. stocks some fairly unusual products—including gallon cans of Gravity, jars of Sasquatch Mucous, and a giant container of Helium Gumballs.

What it is, in reality, is a gateway for 826NYC—a nonprofit organization dedicated to helping students, ages 6-18, develop their writing skills. Here’s the story:


Tell me-if you were walking down this street—the Brooklyn Superhero storefront wouldn’t get your attention!

The store was designed by Sam Potts Inc.–which features an equally interesting portfolio of work…

This is the 826NYC web site…

Photo by Simon Doggett

Original version posted in JANUARY 2009 / Chuck Green is the principal of Logic Arts, a design and marketing firm, a contributor to numerous magazines and websites, and the author of books published by Random House, Peachpit Press, and Rockport Publishers. Contact.

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