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style guides

Reference

I love style guides. I hate style guides.

by Chuck Green at ideabook.com

I love brand style guides (graphics standards) because they are meant to maintain the integrity of the designer’s vision. I hate them because they limit that vision to what can be foreseen. They also are notoriously selfish. They insist on maintaining a brand’s prominence even when such prominence is inappropriate.

Some examples…

The Skype Brand Book…

Boy Scouts of America Style Guide (6.9MB PDF)…

Facebook Product Assets and Identity Guide (10MB PDF)…

The VERY complete Graphic Standards Manual for the U.S. Agency for International Development (USAID) (9.7MB PDF)…

Walmart Brand Guide (4.3MB PDF)…

Organizationsbuch der NSDAP (the graphics standards manual for the Nazi Party)…

Also from Chuck Green: Check out the biggest, best place on the web to find and buy fonts…

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