A friend of many in the advertising world, Charlie Clark, passed away on December 26th, 2024. Here are my remarks from the celebration of his life: Charlie and I were long-time friends in the world of advertising and graphic design and I’d like to share a snapshot of his work life with you. When she […]
advertising
If you’re interested in a career in advertising or marketing…
If you haven’t yet found the Advertising Educational Foundation (AEF), you’re in for a real treat. This one site provides a massive amount of quality information about the advertising profession. It is aa 501(c)3 and the educational arm of he Association of National Advertisers (ANA). Their mission is to “Create and distribute educational content to […]
100+ books that celebrate fine typography…
In 2008, I pointed you to the website of publisher Scott & Nix, Inc. and their pick of “100 Typographic Books”. Charles Nix, who curated the list, described it like this: “One hundred books about typography might seem like a lot, but actually, it just scratches the surface. Consider this a start. Below are a […]
Sometimes the best advertising is a customer testimonial
Customers sometimes create the most effective advertising. Such is the case with one of our local restaurants–Nuevo Mexico. I was in the other night and noticed this wonderful letter from a fan. The owners had the good sense to frame and post it prominently at the entrance to the dining room. It reads… “Nuevo Mexico […]
Are you legally responsible for your client’s advertising claims?
Quick quiz: Can you be held responsible for the advertising claims of your client? Surprisingly, the answer is yes. The Federal Trade Commission (FTC) says advertising agencies have a duty to make an independent check on the information used to substantiate ad claims. This section of their Web also offers specifics about everyday issues such […]
Questioning the thinking behind an advertising campaign
This article from The Atlantic offers an interesting, in depth look at an ad campaign for Panera, the bakery-café restaurant chain. It discusses the esoteric nature of its branding. This too is a great example of how different branding a corporation with a big ad budget is from marketing a small business. If you’ve got […]
Chuck Green’s curated list of Marketing, Advertising, and Public Relations resources
These are some of my favorite marketing, advertising, and public relations-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people, […]
One of my all-time favorite advertising campaigns: The Power of the Printed Word
Back in the 1980s, International Paper ran what remains one of my favorite advertising campaigns of all time: The Power of the Printed Word. It was, at once, informative, interesting, and featured input by celebrity-status experts at the top of their game. You’ll not only find it interesting reading (the copywriting is exquisite), you’ll doubtlessly […]