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Design Systems

Branding/Logos

The design system that refused to age

As I heard it, Tom Shortlidge worked at Young & Rubicam in the late ’60s and moonlighted part-time at Crate & Barrel to make ends meet. The owner, Gordon Segal, asked him to take a look at some packaging designs he was considering. Mr. Shortlidge had a better idea. Make no mistake about it, Crate […]

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