Politics aside—what do you think of the branding? These are, to me, decidedly uninspiring. It would seem (and I claim no expertise with this category of marketing) that this election and the contrast of views requires candidates that are willing to something different. These designs, in large part, appear to be designed by people who […]
logo design
The Southern Company’s logo is what branding is all about…
I stopped at an intersection recently and spotted a white pickup truck with a Virginia Natural Gas logo. I was particularly impressed by the story the logo tells, and how simple and clean it looks. After a little research, I discovered that the branding consultancy Lippincott created the logo as part of an identity strategy […]
Are you committed enough to design a logo?
I got this question from another designer recently: “My client requested a logo design. She filled in my design brief questionnaire, I presented a few concepts, and we went through three rounds of concepts, variations, and tweaking. They were not sure of any of the designs and finally backed off. Though I did get an […]
Step-by-step logo: Discovering, developing, and implementing an image
I don’t know about you but I love to see examples of how other designers work—they reveal better (or worse) ways of doing things and allow me to gauge whether my methods are mainstream or totally whacked-out. “If anyone finds out how I obsess about this stuff,” I tell myself, “they’ll stick me in a home.”