If you haven’t yet found the Advertising Educational Foundation (AEF), you’re in for a real treat. This one site provides a massive amount of quality information about the advertising profession. It is aa 501(c)3 and the educational arm of he Association of National Advertisers (ANA). Their mission is to “Create and distribute educational content to […]
marketing
What do you think of the branding for the 2020 presidential campaigns?
Politics aside—what do you think of the branding? These are, to me, decidedly uninspiring. It would seem (and I claim no expertise with this category of marketing) that this election and the contrast of views requires candidates that are willing to something different. These designs, in large part, appear to be designed by people who […]
Crowdsourcing design and marketing projects is for amateurs
“Crowdsourcing” design is the process of enlisting a pool of volunteers to come up with solutions to a specific design and marketing problem. The buyer writes a brief, submits it to everyone in the pool, then takes a look at what they come up with. They choose the solution they like best and pay the […]
Chuck Green’s curated list of Marketing, Advertising, and Public Relations resources
These are some of my favorite marketing, advertising, and public relations-related resources for graphic designers, marketers, and other creatives. Check back occasionally, the list is always being added to and updated. And when you have some time, try clicking through link-by-link—there are some real treasures here—some that might not jump out at you at first blush—people, […]
Why graphic designers should pay attention to research and trends
Market research is useful though it is typically very general or highly specific and, therefor, not as useful or easily applied as the marketing research you might conduct for a client. But that doesn’t mean there isn’t plenty to be learned. Research points to trends, and if nothing else, an awareness of trends can keep […]