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Branding/Logos

Designer Dan Cassaro is a self-described young jerk

by Chuck Green at ideabook.com

In a recent interview with John Hall at Typo-Graphical, Dan Cassaro answers the question, “So why ‘Young Jerks’?” “Well,” he explains, “It’s sort of a joke and sort of not. The Young Turks were Ottoman revolutionaries, so it’s kind of a bratty take on that—but I’d be lying if I said the Rod Stewart song didn’t have something to do with it too.”

In any case, six years after being named an ADC Young Gun by the Art Directors Club, Dan Cassaro is producing a ton of work from his Brooklyn studio, Young Jerks.

The work shows great versatility—some loose, some tight—from rough-hewn black and white lettering to sophisticated animation and video work.

Sure, the work is great, but he also looks as if he’s having fun. As he tells it, the practice focuses on type, lettering, logo design, and powerful 70s rock and roll.

Example 1…

Example 2…

Example 3…

A condensed portfolio…

Cassaro’s website…

The interview with John Hall…

Rod Stewart’s Young Turks…

Why are you reading this?…

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