Those are the words of Margo Chase—the renowned graphic designer, lettering artist, and founder of the Chase Design Group. Her’s is a deep, interesting story that began in the entertainment business. Sadly, Ms. Chase died practicing her other passion, aerial acrobatics, in July of 2017—clearly a life fully lived.
First, a lovely biographical piece written about Margo Chase by Kristin Ellison:
And two notable profiles…
Margo Chase’s legacy, of course, is the Chase Design Group—I point you to it because I so admire the quality of the work they produce. If you’re not careful you can miss the nuance of this type of high-end retail branding. They combine conventional typefaces with custom wordmarks, illustrations, photographs, and use color in ways that take the work that critical step beyond mere aesthetics. (The illustration above is work created by the Chase Design Group, not Ms. Chase.)