I don’t know if you’ve ever spent time looking at matchbook collections, but they can be more than just fun to look at.
Because the designer’s who design them have so little space to work with, they are forced to condense ideas to their essence. And that’s what a logo should do.
Take a look through a good collection and you’ll find all kinds of metaphors, icons, cliches’, signs, visual puns, and symbols that could be reimagined. Look deep. You’ll find illustrations, type treatments, simplistic layouts, color palettes, styles, and so on, all of which can jumpstart your design thinking.
Thanks to Darron Fick for sharing the Flamingo Hotel matchbook (above).