BY CHUCK GREEN Thought it would be fun to share one of the projects from my book Design-It-Yourself: Graphic Workshop, A Step-By-Step Guide. In addition to chapters on Establishing Your Mission, Do Some Research, Choosing Paper, and so on, the book includes 25 identity projects. The second half of the book focuses on newsletters. Here is one of the identity projects:
BY CHUCK GREEN I don't know about you but I love to see examples of how other designers work—they reveal better (or worse) ways of doing things and allow me to gauge whether my methods are mainstream or totally whacked-out. “If anyone finds out how I obsess about this stuff,” I tell myself, “they'll stick me in a home.”
BY CHUCK GREEN One sure way to get a client excited about a new logo is to show them how it will be applied in the real world—show it in context.
BY CHUCK GREEN Don’t have the time or budget for a custom logo? Try creating a logo using clip art. Heresy? I think not. Don't get me wrong, if I was designing a identity program for a large organization, I obviously wouldn't use clip art.
