Page Layout
BY CHUCK GREEN What do houses and well designed pages have in common? They are both built on a framework—a carefully measured, solid structure that forms a foundation on which to build. A grid is a combination of non-printing margins, columns, and guides used as the underlying framework of a page. Though any type of document can incorporate a grid, it is long, detailed documents such as magazines, newsletters, newspapers, and books that virtually require them.
Continue reading "Grids: an invisible foundation" »
Page Layout
BY CHUCK GREEN The truth is there is no secret design formula known only to professional designers. Readability is accomplished through a series of small, often subtle changes that anyone—designer or non-designer—can implement.
Continue reading "The readable page" »
Page Layout
BY CHUCK GREEN Stuck for a new look? Try breaking some rules. Instead of surrounding every block of text with a gutter that is equidistant from all edges, try aligning the baseline of the text to the edge of the background (figure 1).
Continue reading "Lines and edges" »
Page Layout
BY CHUCK GREEN Often, the first solution that comes to mind when designing a newsletter (figure 1) or brochure is to align images in a random pattern (based on a grid). One interesting alternative is to group images together (in this case horizontally) (figure 2) and to allow that emphasis to carry the layout (figure 3).
Continue reading "Horizontal emphasis" »