Design Palettes
The word works palette »
BY CHUCK GREEN The “word works” palette uses vivid colors and the beauty of elegant typefaces to do the job typically delegated to illustrations and photographs. And it is economical.
Design Palettes
The assertive palette »
BY CHUCK GREEN A design palette is a mix of basic ingredients— typefaces, photographs, illustrations, and color schemes—that, in one designer's opinion (mine), represents a distinctive mood or style.
Design Palettes
The graceful palette »
BY CHUCK GREEN This is one in a series of what I call "design palettes": the mix of basic ingredients—typefaces, photographs, illustrations, and color schemes—that, in one designer's opinion (mine), represent a distinctive mood or style.
Design Palettes
Visual signals palette »
BY CHUCK GREEN Print design is two-dimensional—Web design is three-dimensional—a night and day difference. You page through a brochure in a straight line but you navigate a Web top-to-bottom, back-and-forth, and layer-by-layer. It is a vastly more complicated model. Our challenge as designers is not simply to communicate the message but to direct our readers through the message: to provide textual and visual signals that point the way.
