Web Design

Color strategy »

Wait—don’t click away just yet—it’s not what you think—I'm not going to talk about color “theory”—the stuff that experts speculate about but can’t quite prove. Theory that states, for example, that one color represents anger and another represents happiness is interesting, but I've never figured out how to translate that information into action.

Color strategy

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Web Design

Idea architecture »

BY CHUCK GREEN How do you generate interest in a project without committing to a design—demonstrate the idea architecture. I created this flow chart recently as part of a proposal for a Web to an expert consultant. I used the page to communicate the big picture and linked to other sites to show the client examples of how we might handle each subject.

Idea architecture

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